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Posted March 09, 2023
Faherty Brand

Brand Marketing Manager

Faherty Brand
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

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The Brand Marketing Manager position is integral to the growth and awareness of Faherty Brand. The position will create 360 marketing strategies focused on growing awareness, driving traffic, and delivering innovation - with a focus on PR and Retail Marketing. Acting nationally and driving locally, this role will report to the Sr. Director of Marketing and include strong day-to-day collaboration with the Founders, Leadership, Marketing, Retail, Retail Operations, and Field teams to craft and execute an integrated, full-funnel PR and Retail Marketing strategy.

What you'll do:

Public Relations:

  • Develop and execute an annual PR plan with a PR roadmap detailing key public relations initiatives.
  • Create innovative publicity programs that will increase awareness and positive perception of the brand and its Founders.
  • Maximize opportunities for publicity across all media channels through research and targeted editorial pitch plan.
  • Establish and maintain relationships with key editorial figures (local, regional and national) with the goal of supporting high level brand initiatives through media releases, pitches and events.
  • Manage affiliates relationships and overall strategy in partnership with Manager, Influencers and Affiliates.
  • Build and maintain a profitable brand ambassador program in partnership with Sr Director of Marketing.
  • Manage monthly and quarterly Ambassador gifting and content programs, while tracking KPIs and managing overall program success.

Retail Marketing:

  • Develop a cohesive, multi-channel retail marketing strategy based on customer insights, business priorities, market trends, and brand growth goals.
    • Lead the go-to-market strategy for new store openings including localized media, influencer & PR outreach, barricade graphics/window vinyls, collaboration with Centers’ Marketing Departments, and partnering with internal teams for grand opening events/experiences, integration on Fahertybrand.com, and paid media.
    • Develop sustain & nurture marketing plans to continue to support traffic, sales, and experiences within the existing doors. These can include partnerships with the Centers’ Marketing Departments, external agencies, influencers, and brand ambassadors while partnering with internal teams on localized brand, social and digital media strategy.
  • Collaborate with Retail and Visual Merchandising teams to inform and execute in-store signage programs, including seasonal signage, promotional sign libraries, and additional graphics’ needs.
  • Balance branding and ROI-generating activations. Implement opportunities that will grow the business /generate incremental revenue while enhancing brand positioning within the localized markets.

What you'll have:

  • Minimum 5-7 years experience in Brand Marketing and PR at a lifestyle or fashion brand
  • Bachelor's Degree in Marketing, Journalism or related field required
  • Must have a proven track record in successfully launching marketing initiatives and executing innovative marketing strategies
  • Customer-focused decision-maker with a strong understanding of localized and national print, social and digital marketing
  • Stays current with evolving technology and market trends
  • Team player with a drive for success
  • Self-motivated and passionate
  • Excellent time management, verbal and written communication skills
  • Multi-tasker and deadline manager
  • Ability to self-direct and prioritize many tasks
  • Detail-oriented and extremely organized
  • This role must be based in New York Metro Area and requires 10-15% travel

Why Us, You Ask!:

  • Medical, dental, vision, and ancillary benefits available
  • 401(K) Plan with company match
  • Monthly Fitness Reimbursement Program
  • Quarterly Merchandise Allowance
  • Bonus Program
  • Commuter Options/Benefits

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely and Inclusively

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.