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Posted March 09, 2023
Grace Loves Lace

Influencer & Content Specialist

Grace Loves Lace
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Grace Loves Lace is the largest direct to consumer bridal fashion brand worldwide. With 25 showrooms across the globe and a huge online presence across US and Europe, GRACE has become a global leader in the modern bridal world. Due to continued growth, an opportunity has become available for an Influencer & Content Specialist to join our global Marketing team.

The Role:

For this US-based role (Los Angeles) we are searching for a well-connected, social media obsessed, influencer specialist to help grow our global presence focusing on driving influencer outreach and content.

Reporting to the Social Media & CRM Manager this role will be responsible for driving our global influencer outreach program working closely with the PR Specialist to increase brand awareness in the US & Canadian markets. This role will also include content creation for TikTok and Instagram brand channels working within the brand guidelines. The Influencer & Content Specialist will have a keen eye for trends & a thorough understanding of platform-relevant content.

Key Responsibilities:

  • Connected and experienced in the influencer space to execute all partnerships, conduct outreach to new influencers and brand partners that are aligned with our brand pillars
  • Build integrated influencer partnerships that create brand awareness, increase traffic, and highlight our products
  • Support internal marketing team in identifying and obtaining talent relevant to market; develop tailored programs per market consistent with brand messaging
  • Manage incoming partnership inquiries, and develop a strong knowledge of our brand to evaluate opportunities
  • Manage key event opportunities and relationships of influencer bridal dressing and opportunities from first contact to post wedding
  • Work with the Social Media Manager on content briefs for paid opportunities
  • Present innovative approaches to extend influencer relationships into social campaigns, events, and PR/press opportunities
  • Manage and conduct influencer seeding and gifting strategy that is in line with brand strategy
  • Drive, track and report on influencer and celebrity social and editorial coverage
  • Monitor influencer activity execution internally and across external PR agencies ensuring all deliverables are met
  • Optimize current and future showrooms by creating communities, content, events and influencer & VIP relationships in collaboration with the PR specialist
  • Coordinate all influencer showroom visits across GRACE showrooms to drive awareness in all showroom markets
  • Work closely with Customer Experience Manager and Pre-Production Coordinator to manage and resolve any influencer/celebrity orders or fit issues
  • Measure ROI and impressions across initiatives in order to gauge success and inform future initiatives
  • Invoicing (keeping track of influencer invoices) for all influencer campaigns
  • Filing and organizing of all influencer content for use across digital channels
  • Capture original social content to assist the Social & Brand teams (UGC, reel, Tik Tok style)
  • Attend showrooms to assist in filming content for creators & GRACE social media

Essential Knowledge/Behaviors:

  • Must be influencer & social media obsessed
  • Minimum of 2+ years of PR/ influencer marketing experience within the fashion/beauty/ecomm industries
  • Motivated self-started with the ability to work both independently as well as a collaboratively with a team player mindset
  • Ability to capture organic/UGC style social content
  • Based out of LA you must be able to easily commute to our LA Showroom located on Abbot Kinney Blvd.
  • Must be highly organized and demonstrate effective time management
  • Ability to multi-task in a fast-paced environment
  • A high attention to detail with impeccable written and oral communication skills is essential
  • Ability to meet daily goals and deadlines
  • Intermediate skills in Microsoft Suite
  • Alignment with the Grace Loves Lace Mission and Values

Perks & Benefits:

  • Company Sponsored 401K Plan
  • Paid Parental Leave Scheme*
  • Health, Dental and Vision Plans*
  • 30%-50% of product discounts for you, your direct family & friends!*
  • Global career development and progression opportunities as we continue to grow
  • 4 weeks of annual leave for full time employees or pro rata for part-time employees
  • 10 days of sick leave per annum for full time employees or pro rata for part-time employees
  • Company supported Employee Assistance Program
  • Work with a passionate, and driven team that know how to work hard and have fun doing it!
  • Work in our beautiful showrooms that offer a peaceful yet luxurious private setting
  • Work with brand that holds ethical and sustainable manufacturing at its core
  • Continued development support and learning opportunities

You must have unrestricted US working rights. Please send through your cover letter and current resume outlining why you would be perfect for the role.

We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.

Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.