Influencer Specialist
Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities
This role is responsible for building relationships, which includes outreach, contract management and marketing activation with influencers that are aligned to the Razer Brand.
Essential Duties And Responsibilities
- Maintain relationships with online influencers/content creators through active outreach efforts.
- Manage contracted influencer deliverables and prepare routine reports (including performance data analysis) on relevant influencer metrics.
- Plan and develop regionally and globally, marketing plans that involve the use of influencers to drive engaging, timely, and relevant conversations and content that can be deployed across different marketing channels.
- Coordinate and assist with regional organic and paid influencer marketing strategies for sustained growth and engagement.
- Monitor customer and influencer feedback on social networking sites, participate in online conversations and report findings to management.
- Be the Razer community ambassador that engages with fans and influencer scout at events and/or tradeshows.
- Coordinate the setup for production of social media content with influencers (studio, office, and/or events).
- Ensure that influencer campaigns and results meet objectives and budget.
- Stay up-to-date on industry trends and best practices in influencer marketing.
- Other duties as assigned
Preferred Skills And Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 3-4 years’ experience in Influencer Management
- Great communication skills, as well as experience in educating others on influencer management best practices.
- Understanding of online marketing/social media best practices, online marketing, and engagement techniques including content calendaring.
- Successful track record producing influencer marketing campaigns.
- Ability to work in a fast-paced environment, focusing on generating business results.
- Ability to work with global teams across multiple cultures.
- Ability to work under pressure and manage multiple activities at the same time.
- Gamer and gaming knowledge is required.
- Talent management experience is preferred.
- Comfortable presenting on camera and in front of live audiences.
Pre-Requisites
Salary Ranges :
$73,435.00 - $122,392.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.
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