Brand Communications Specialist

Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.

REGIONAL BRAND COMMUNICATIONS SPECIALIST

Shake Shack’s Brand Communications team is looking for a PR rockstar to help lead our regional communications and influencer projects. At Shake Shack we always say “the bigger we get, the smaller we act.” With over 288 locations in the U.S. and plenty of growth on the horizon, the Regional Brand Communications Specialist will focus on regional storytelling and local market awareness. In addition to bringing national campaigns to a local level, this person will work closely with our regional marketing team and local Shack operations team on various regional initiatives like New Shack Openings, Limited Time Offerings, Local Collaborations and Partnerships and Community Engagement.

• Build and maintain press lists; draft press releases; prepare briefing documents
• Build and maintain influencer lists and develop strong relationships at a local level
• Write press materials including regional press releases, messaging documents, Q&A’s, story ideas and so forth. Prepare talking points and interview briefs for spokespeople
• Assist Regional Marketing Managers on New Shack Openings by sourcing and managing regional PR agencies as well as leading PR outreach where appropriate.
• Assist with local outreach on initiatives with regional impact; including events and partnerships, LTO’s and chef/culinary collaborations; working closely with key stakeholders including marketing, culinary, operations, digital, social and design
• Create proactive pitches and story ideas targeted to regional media, content-specific outlets, trade pubs, and social platforms
• Effectively project manage by coordinating scheduling, run of shows, agendas, and other elements
• Assist in the development of thoughtful, well-formulated recaps for regional brand initiatives
• Coordinate media segments, burger drops and influencer tastings
• Conceptualize and execute regional press and influencer events and opportunities
• Field day-to-day PR requests and direct to appropriate person on Brand Comms team
• Track and analyze daily press coverage and all influencer coverage
• Oversee vendors and invoicing and assist in managing and tracking the budget for the Brand Communications team
• Stay connected to trends, industry happenings and the competitive marketplace, and share these with the larger team
• Support Sr. Manager and Manager of Brand Communications across all areas
• Travel to tier one opening and events where appropriate

Requirements

• 2-4 years of experience in the Public Relations or Communications space, working at an agency or in-house (lifestyle or food experience a plus)
• Media relations experience as well as experience crafting and writing messaging
• Experience working with local broadcast and local reporters is a plus.
• Exceptional project management skills. Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
• Excellent organization, verbal and written communication, and interpersonal skills. Eager to share and advocate for well-constructed opinions
• Thrive in a fast-paced environment and can adapt quickly to changing situations and priorities
• Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions
• High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
• Creative, resourceful, entrepreneurial and attentive to detail
• Ability to think strategically but act tactically and evaluate tradeoffs
• Experience with monitoring tools such as Muck Rack, NewsExposure, a plus
• Finger on the pulse of pop culture with knowledge and understanding of buzzy brands, tastemakers and influencers
• Passion for the Shake Shack brand (but that’s a given!)
• Will report directly to the Sr. Manager of Brand Communications and will be based out of our headquarters in West Village, NYC

Who You Are

• You’re a self-starter. You can recommend and initiate projects with minimal direction.
• You’re creative. You’re able to conceptualize newsworthy moments and develop story ideas even when the hook isn’t obvious to most.
• You have excellent verbal communication skills and you’re great under pressure.
• You’re a skilled writer and editor, comfortable developing content for a variety of purposes (Q&As, statements, talking points, or media pitches) and require limited edits from your supervisor
• You’re a natural partner. You’re able to work seamlessly with internal stakeholders and external agencies to ensure alignment and execution against multiple goals.
• You show strong attention to detail and have exceptional organizational skills.
• You maintain positivity and poise in even the most stressful situations.
• Hard working with a "no task is too small" attitude.
• Enjoy working in a fast-paced and ever-changing environment.

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

Pay Range - $69,215.00 - $88,265.00

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.