Sr. Social Media Influencer Specialist

Job ID 5835 Location Miami, Florida Date posted 03/10/2023

Job Description

The Social Media Influencer Manager is responsible for managing, planning and executing influencer campaigns for the Carnival Cruise Line brand. This role will report to the Director of social media and work collaboratively with Brand, Product Marketing, CRM, Public Relations, Media and outside agency teams. The Influencer Manager will be responsible for managing our influencer tool/direct contracts, coordinating campaigns, and leverage key metrics to illustrate successes in engaging new audiences with Carnival Cruise Line.

ESSENTIAL FUNCTIONS:

• Develop, manage, and execute Carnival’s social media influencer strategy, together with the social media team, to create a best in class, always-on, influencer program. This includes cross team collaboration both internally and externally with agency partners and defining clear campaign objectives.
• Manage our influencer tool to identify influencers, campaigns and reporting. Manage the negotiation and execution of Influencer direct contracts as needed, inclusive of celebrity level talent.
• Use social listening and internal data to understand our target audience, trends, industry, and social media best practices. Identify moments where we can engage with alternate Influencers who may not be working with Carnival.
• Analyze and provide robust campaign analysis and reporting. Turn learnings into insights and actions.
• Project management of campaigns, including accommodations for influencers onboard, content processes, ensuring timely deliverables, and approvals. Involves working internally with teams, shipboard and shoreside.
  
  

QUALIFICATIONS:

Minimum Education/Major: Bachelor’s Degree in Marketing/Communication.

Required Years & Area of Professional Experience:4-6 years’ experience in the influencing within the social media space.

Critical Professional Related Technical/Computer Skills: social media Tools such as Sprinklr, Hootsuite, or Sprout.

Other Requirements: Passionate about social media.

Knowledge, Skills & Abilities: Advanced Influencer Tools, Project Management or Social Media Management. Demonstrated advanced project management skills. Ability to communicate verbally and in writing.

The range for this role’s base salary is $70,200 - $97,200. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Management roles are also eligible for an additional vesting equity plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage.
• Financial Benefits:
  • 401(k) plan that includes a company match.
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends.
  • Personal and professional learning and development resources including tuition reimbursement.
  • On-site preschool program, wellness center, and health clinic at our Miami campus.
    
    
    

About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law.