Skip to main content
Posted March 11, 2023
Stride, Inc.

Marketing Director, Tallo

Stride, Inc.
Reston, VA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

    Stride is looking for an experienced leader with a broad range of marketing experience to develop and execute a highly creative marketing strategy for Tallo, a key growth business for the company. As part of Stride’s Career Learning business, Tallo is a digital platform that connects early talent to a mulititude of career opportunities including courses, certifications, scholarships, internships, apprenticeships, and jobs.

    As the Marketing Director for Tallo, you will be responsible for developing an integrated marketing strategy and executing the programs and campaigns to grow the business, both active users and revenues. You will build and lead a fast-paced, marketing department that continually tests and executes new approaches to engage Gen Z talent, attract customer partners seeking to connect with Gen Zers, grow active users and build out the Tallo community The ideal candidate will have an understanding Gen Z and employer trends, be customer-obsessed, have proven results in campaign execution and growing user engagement with a a track-record for driving B2B and B2C business results. You’ll partner closely with product team and other key cross-functional leaders.

    ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

    • Drive accelerated growth of Tallo Active Users, increasing engagement of existing members and attracting new users to the Tallo Community
    • Develop comprehensive Go-to-Market plan that covers multiple B2C, B2B and workforce channels (offline, online, partnerships, PR, etc.), including leading required customer insights and market research
    • Drive innovative ideas from development through execution of campaigns across social media platforms
    • Create and execute a lifecycle engagement strategy to keep all users coming back to the platform
    • Monitor trends in the Gen Z to “employment, education and enlistment” space to identify opportunities to drive business goals
    • Work with internal Creative Teams to create emails, landing pages, lead capture forms, etc.
    • Develop A/B testing and optimization plans across multiple channels
    • Coordinate with multiple stakeholders and external agencies to develop creative and manage lead generation
    • Identify partnership opportunities to grow the addressable market

    Supervisory Responsibilities: Directly supervises 3 - 5 Full-time Equivalent (FTE) regular employees and/or contractors. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

    MINIMUM REQUIRED QUALIFICATIONS:

    • Ten (10) years of progressive marketing experience with focus on revenue growth, user acquisition and social / digital media / influencer marketing
    • Equivalent combination of education and experience

    Certificates and Licenses: None required.

    OTHER REQUIRED QUALIFICATIONS:

    • Proven success of developing/executing GTM plans to grow a business
    • Strong strategic thinking, analytical thinking, problem-solving skills
    • Excellent presentation skills with ability to leverage technology effectively
    • Excellent interpersonal and collaborative skills with ability to build strong working relationships
    • Ability to work both independently and within a team-oriented environment
    • Strong project management and organizational skills with attention to detail
    • Excellent written and oral communication skills
    • Ability to build and analyze ROI (Return on Investment) based on campaign contribution
    • Resilient and contributes to fostering positive team morale
    • Ability to prioritize effectively and manage competing priorities to deliver and drive results
    • High level of quality and accountability for work product
    • Ability to travel 10% of the time (minimal if any, e.g. offsites or team events)
    • Ability to clear required background check

    DESIRED QUALIFICATIONS:

    • E-commerce experience
    • Loyalty marketing experience
    • Online education industry experience
    • Small business rapid growth experience
    • Proven results in campaign execution and growing user engagement

    WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • This position is virtual and open to residents of the 50 states and Washington, D.C.

    The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

    Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.