Digital Content Marketing Manager

Job Description

WE ARE A PRODUCT COMPANY.

We Are a Process Company.

ABOVE ALL, WE ARE A PEOPLE COMPANY.

The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we’ve been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.

Together we live by the credo, “Autograph your work with excellence.” We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do – from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.

Summary: The Manager Digital Content Marketing is responsible for the strategy, planning, execution and reporting of global digital marketing campaigns in support of our Golf Ball and Gear categories.

Responsibilities:

• Strategize, plan, coordinate, execute and analyze global category marketing campaigns across digital channels driving awareness, acquisition, sales and retention.
• Develop and sustain strong working partnerships with the Golf Ball and Gear Product and Marketing teams in order to be fully embedded in each category's marketing planning, campaign and content develop processes.
• Lead the strategy in partnership with the CRM team to develop customer segmentation strategies that drive campaign goals and improve the customer lifetime value and help improve the value of the entire customer database.
• Manage and optimize the design, content and messaging strategies across all major digital touch points.
• Partner with category, digital marketing, media and communications teams to increase content marketing, influencer and paid media results.
• Align digital channels leveraging new technologies and tactics to drive engagement, education, interest and conversions.

Requirements:

• Bachelor’s degree in Communications, Marketing, Digital Marketing or related field.
• 5+ years in digital marketing
• Extensive experience in digital marketing, demonstrating success through multiple digital channels, especially social media, website, email and online video.
• Proven track record of effectively developing and implementing marketing plans that drive customer acquisition, engagement, conversion and retention.
• Experience using CRM strategies to develop customer segmentation strategies to improve customer lifetime value.
• Strong project management, planning, communication, multitasking and time management skills in a marketing role.
• Curious about new technology and trends and how best they can be applied to brand marketing campaigns.
• Solid understanding of user experience design, information architecture and usability principles.
• Understanding of digital analytics tools to evaluate and report on KPIs.

About Us

Acushnet Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.

Acushnet Company offers competitive salaries commensurate with experience and a comprehensive benefit package consisting of medical & dental; 401 savings plan; tuition assistance; life & disability insurance; vacations/holidays; on-site wellness facilities; and generous product discounts.

Acushnet Company respects the intellectual property and confidential information of third parties. Our policy is that no employee or applicant shall disclose confidential information of a third party to Acushnet Company. Accordingly, please do not include any confidential information of a current or previous employer on your resume or any other materials you provide to us.