Head of Brand and Customer Insights

Datavant is a rapidly growing healthcare technology company with a mission to connect the world’s health data. By eliminating data silos in the healthcare industry, we aim to unlock opportunities to accelerate clinical data exchange, medical research, and help organizations design better ways to facilitate access, affordability, and quality of care leading to better patient outcomes.

By joining Datavant today, you’re stepping onto a highly collaborative, fully remote team that is passionate about creating transformative change in healthcare. We look for people who are smart, nice and get things done. We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. Datavant is a distributed, remote-first team (no office locations) and we empower Datavanters to shape their working environment in a way that suits their needs -- learn more here!

As our first-ever Head of Brand and Customer Insights, you’ll provide enterprise-wide strategic and tactical leadership over customer insights, market research, business analytic initiatives and innovation process management. You will infuse insights and analytics into business decision-making, solutions strategy, and the innovation roadmap for each major product. This is an exciting new position reporting directly to the Chief Marketing Officer.

You Will:

• Collaborate and consult with business segments to lead and develop customer insights and analytic initiatives and projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends and preference to support customer decisions and shape marketing actions to drive growth.
• Manage the development of the branding approach and rollout to ensure it delivers on the company promise.
• Lead market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in qualitative and statistical analysis.
• Create new methods to improve research strategies, optimize the department's working environment, and streamline research processes.
• Serve as the main overseer of all research efforts to be the point person for critical decisions related to research including developing key metrics and communicating progress to key stakeholders and people involved in the research project.
• Design and implement qualitative and quantitative research projects and methodologies involving research, focus groups, online communities, interviews, and surveys that yield data required for developing insights to measure customer and partner perceptions and satisfaction.
• Interpret research findings and marketing programs results into insights and guidance for strategic actions.
• Communicate and present to senior leaders and stakeholders.
• Develop and advance the measurement of key customer value components (e.g. CX)
• Identify opportunities based on insights and act as an influencer to drive business decisions with insights.
• Create a culture of insightfulness and leverage of customer insights to influence strategies and tactics to drive business growth.
• Maintain an external orientation to anticipate the evolving customer and healthcare data needs and leverage those insights for supporting strategic decisions. Architect and imagine future measurement capabilities in light of the ever-changing landscape.
• Coach and mentor direct reports as well as broader team, building a high-visibility platform for team members to develop into marketing leaders from a diverse team of marketers across specializations.
  
  

What You Will Bring to the Table:

• 15+ years’ experience in insight, research, customer-centric design or related marketing fields
• Relevant insights experience including both quantitative and qualitative user research and insights, focus group, online communities and surveys, and customer analytics.
• Highly analytical, and customer centric, and data-driven possessing ability to use insights to frame recommendations and results into concise and actionable recommendations
  
  

Bonus Points if you have

• B2B experience, preferably in healthcare
• Advanced degree preferred (MBA, or further business, marketing or analytical education)
  
  

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges for this position are developed with the support of benchmarks and industry best practices.

We’re building a high-growth, high-autonomy culture. We rely less on job titles and more on cultivating an environment where anyone can contribute, the best ideas win, and personal growth is driven by expanding impact. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated salary range for this role is $275,000 - $350,000.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.