Director of Brand and Influencer Campaigns
We are currently seeking an experienced and driven Director of Influencer & Brand Campaigns to join our team. In this role, you will be responsible for building and managing comprehensive influencer and brand campaigns and activations with our existing Creator network and merchant partners.
Role Responsibilities
- Responsible for driving sales and managing influencer campaign management services and activations with our existing Creator network and RockPorch merchant partners.
- Lead outreach and negotiate potential brand campaigns leveraged across multiple digital channels (Facebook, Instagram, TikTok, YouTube, Email Marketing, etc.) while building and establishing strong, direct relationships with influencers and/or their representatives.
- Build and maintain strong relationships with top outdoor brands such as REI, Scheels, Salomon, Filson, and other industry leaders to ensure successful campaigns and activations. While also providing exceptional client service and achieving revenue targets through effective sales strategies and campaign management.
- Expand brand and creator relationships and explore collaboration opportunities with our merchant partners and existing Creator network.
- Work collaboratively and cross-functionally with company department leads to develop, maximize and manage comprehensive influencer campaigns from start to finish.
- Monitor and keep track of outdoor industry marketing and influencer trends.
- Create tracking parameters for reporting and measuring - use data to analyze and measure performance to make informed decisions and apply those learnings to campaign direction.
- Reports directly to Marketing Director and CEO
Role Requirements
- Bachelor's Degree or comparable work experience
- Minimum 2+ years experience in influencer campaign marketing and activations with recognized brands
- Experience in outreach, building, negotiating, executing and scaling influencer campaigns from concept to completion
- Experience elevating brands and building strong relationships with content creators
- Experience in selling services and client management
- Creative mind with experience in content management and content creation
- Affiliate marketing experience required
- Deep understanding of the influencer marketing market and latest trends
- Exceptional solving and critical thinking skills is a must with excellent interpersonal and communication (written and verbal) skills
- Develop KPIs and insights both internally and with external partners to benchmark expectations and goals
- Outdoor recreation or active lifestyle industry experience preferred, but not required
About RockPorch
RockPorch is a community of outdoor and active lifestyle enthusiasts that helps Creators monetize their digital content. RockPorch exists to promote the pursuit of the outdoors through positive inspiration, a genuine community, and a set of tools for exploring, connecting, and shopping gear. We strive to provide an innovative venue for sharing gear and content with engaged consumers.
How to Apply
If you think you have the skills and experience we're looking for, we would love to hear from you. Just drop us an email at [email protected], and make sure to attach your resume and a cover letter (can be in the body of the email) that tells us why you'd be the ideal candidate for the job. We look forward to hearing from you!
