Senior Manager, Digital Media - Grocery Commerce

Position Summary...

What you'll do...

Senior Manager, Digital Media: Social Commerce, Grocery

About The Social Commerce Team

We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in social commerce - an area that is fundamentally transforming the way people discover and shop - through our efforts in shoppable livestreaming, social shopping tools and partnerships, and platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and make it easy for customers to shop.

About The Role

As a Senior Manager: Social Commerce, Grocery your focus will be on building business strategy, plans, and partnerships-designed to connect moments of customer inspiration to easy buying solutions while driving brand equity, engagement, and sales. You will manage some of our most critical strategic partnerships, evaluate potential collaborations and drive channel growth. You will partner with engineering, product, business, design, ecommerce and others. You will need to be a savvy self-starter who loves building from the ground up, leverages data to inform scale, and has excellent communication skills.

This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what's possible across today's rapidly evolving social commerce landscape.

Challenges you'll be tackling

• Develop, activate, and own social commerce grocery strategy and roadmap
• Create and deepen strategic partnerships with content and social partners, focusing on meal planning, recipe inspiration, and seasonal moments
• Build partner portfolio and roadmaps inclusive of content media, and commerce integrations, that solve and innovate for customers' daily lives
• Drive, in partnership with analytics, measurement dashboards that fully quantify value of efforts
• Manage channel strategy, tactics, campaign planning, and P/L

Responsibilities

• Use data-based customer insights to develop, execute, and scale social commerce grocery strategy, roadmap, and channel efforts. Inclusive of business development, planning, partner prioritization, activation, optimization & growth.
• Develop and activate marketing programs inclusive of affiliate, branded content, influencer, and video media.
• Lead conception and optimization of digital tools and integrations that make grocery shopping easy for customers on- and off-Walmart e.g. shoppable recipes, in close partnership with product and engineering teams. Expand tools to other category areas.
• Build, lead, and grow strategic content and commerce partner portfolio. These initiatives will range from direct integrations with media companies and players in the food space, to collaborations with up-and-coming brands/suppliers, to experiential marketing and popup shops.
• Evaluate and test new features as partner offerings evolve, with an eye towards scalability
• Drive external and internal advocacy, working closely with cross-functional teams to drive programs forward
• Leverage data, insights and measurement to constantly optimize and improve programs, as well as socialize insights and broader strategy internally to stakeholders and leadership.

Qualifications

• Minimum 10+ years of work experience in a related area (e.g. Partnership or Business Development, Marketing/Advertising/Digital, Media, Consulting, Project Management)
• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, social media and/or ecommerce.
• Strong prospecting/hunting skills, balanced with a consultative approach to understanding client needs
• Effective communication skills - you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a "make things happen" attitude)
• Highly organized and detail-oriented
• Natural propensity towards and proven track record of building programs from scratch
• Experience with Excel, PowerPoint and Visio a must, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights

Bonus points

• You'll get to work on one of the most entrepreneurial marketing roles at Walmart, developing a partnerships ecosystem from the ground up
• You'll be empowered to hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America