Associate Creative Director - Performance Marketing

Since 2011, Bespoke Post has been introducing our customers to small, under-the-radar brands and products through a cross-category e-commerce shop and monthly membership service. From clothing, to camping gear, cookware to barware– our mission is to help our customers cut through all the clutter and find quality gear from small brands that care about their craft.

We’re looking for an Associate Creative Director to oversee all of our direct- response advertising and brand campaigns. You’ll be responsible for concepting, copywriting, and overseeing execution of our advertising across our paid social channels (Facebook, Instagram, TikTok, etc.) as well as TV + radio. You’ll manage a team of in-house editors as well as 3rd party agencies and content creators.

We’ll need someone who can quickly learn what’s working and what’s not, generate new creative ideas at scale, and ultimately produce new ads that bring in customers. We do a lot of testing here and you’ll work closely with our growth marketers to make sure we’re optimizing on the content we put out to ensure it performs. This role will report directly to our Chief Creative Officer.

You will:

• Oversee creative for growth marketing across all channels, including: Facebook, Instagram, TikTok, YouTube, Google, Twitter, radio, podcasts, and TV, as well as influencer and affiliate channels
• Concept, produce, and test new direct response ads that better capture consumer’s attention and lead to greater conversions
• Partner with Marketing Strategists to plan and execute creative strategies specific to each channel’s needs, and to identify which top performing creatives should be iterated and versioned further for greater ROI
• Develop testing and versioning matrixes for creative team to produce, while defining clear goals and priorities each week
• Give post-production creative direction to our video editors, and assign them projects as they each aim to create 20+ assets per week (often strategic variations of a few concepts)
• Manage our external agency partners to procure new content for use in our ads, and craft creative briefs for our influencer and user-generated content (UGC) partners
• Collaborate closely with the Chief Marketing Officer and meet bi-weekly to discuss acquisition strategy
• Develop compelling messaging frameworks for all of our ads
• Write scripts, headlines, and ad copy across platforms
• Work out of our New York City office in a hybrid model 2+ days per week
  
  

The ideal candidate:

• Has 5-7+ years experience concepting, writing, and producing direct response ads in a fast-paced and high volume environment, such as a paid social creative agency or an in-house growth team at a DTC brand
• Demonstrates a strong understanding of the growth marketing landscape, and knowledge of direct-response trends and best practices for each channel
• Has a distinct sense of what makes an ad stand out or perform within very cluttered social feeds and competitive bidding environments
• Has a nimble and scrappy drive for testing “down and dirty” concepts quickly, before further refining and iterating
• Experience managing video editors and 3rd party content creators.
• Can inspire team members to push their ideas and develop their skills, while still delivering a high volume of content weekly
• Is resourceful in repurposing existing video content (such as UGC, influencer unboxings, lifestyle shoots)
• Is very organized, with the ability to track multiple creative tests simultaneously and parse through the creative needs for various channels, while defining clear goals and priorities for the Growth Creative Team each week
• Is technically proficient to execute rough video edits for proof of concept and messaging tests
• Has experience with video shoots, overseeing script and talking points, and directing testimonial style interviews
  
  

Bonus points for:

• Familiarity with Facebook Ads Manager
  
  

Benefits & Perks:

• Company equity
• Annual bonus
• Unlimited vacation time
• Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, and Talkspace
• 401k with nonelective company contribution of 3%
• $250 per month home office allowance
• Up to $500 per year learning allowance
• Paid parental leave
• Flexible schedule
• Up to $500 annual 1:1 donation match
• A free Bespoke Post box each month, plus additional discounts
• Regular team learning, social, and wellness events including an annual company retreat
  
  

We are proud to uphold an environment free of discrimination. Bespoke Post is an equal opportunity workplace and we recognize that our success is dependent on having an inclusive, collaborative team that is as diverse as, if not more than, the products we ship.