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Posted March 22, 2023
Torrid

Manager, Social Media Marketing

Torrid
City of Industry, CA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Description

At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.

This role is 100% remote.

In this role you’ll flex your stellar copywriting skills and knack for storytelling, and producing stunning visual content in a variety of formats from photo imagery to graphics, GIFs, Instagram stories and reels, TikTok videos, Pinterest guides, and more

You should love engaging with people and understand how to connect with an audience, using insights to deliver more of what your audience wants.

What You’ll Do:

  • Own all day-to-day social media operations for Torrid owned channels, inserting social-first thinking into everything we do
  • Brainstorm and execute innovative new social strategies, test new platforms, and expand social monetization opportunities.
  • Manage coordinator on the team, as well as internal creative team to oversee campaign strategy, lead creative ideation, and deliver innovative, best-in-class campaigns to meet channel growth goals.
  • Primary person to run the daily execution of all social media platforms – coordinate, consolidate, build, grow, post, monitor, report
  • Oversee community engagement efforts—including social insights, community management, surprise & delight moments, giveaways, and user-generated content curation
  • Lead internal and external stakeholders through complex processes—from brief and concepting to feedback, approvals, and execution
  • Develop content to support integrated marketing e-commerce social initiatives
  • Develop and execute digital/social contests and sweepstakes to drive customer acquisition and social growth
  • Web analytics & social media reporting daily/weekly/monthly/quarterly/yearly, growth and engagement measured on monthly basis
  • Develops and owns multiple team KPIs for social media strategy to drive results toward our business goals (short and long-term) that are reported to senior leadership.
  • Content ideas and success of engagement
  • Social copywriting for seasonal campaign/product needs
  • Market research through influencer and social media listening program & competitor analysis
  • Stay on top of social trends and culture, to share with the wider team; stay informed on the latest platform best practices; cultivate strong relationships with platforms (TikTok, Instagram, Facebook, etc.), gaining access to emerging features and technologies
  • Assistance in the execution of the Influencer Program; identifying potential creators, ordering & shipping product
  • Provides thought leadership and guidance for social media best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies across our organization.

What You’ll Need:

  • 3+ years of experience in digital/social media marketing for a lifestyle brand
  • Advance Illustrator/Photoshop skills

What You'll Get:

  • A culture where people are accepted and encouraged to be who they are.
  • Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
  • Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
  • Generous 50% employee discount and access to employee-only sales.
  • Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
  • Tuition reimbursement program
  • Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
  • Discounts on entertainment tickets and more.
  • Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
  • You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization.

Salary $83,741 - $102,247. We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status. If you are unable or limited in your ability to use or access www.torridcareers.com... can request reasonable accommodations by sending an email to [email protected]. Only messages left for this purpose will be returned. Our company participates in E-Verify. If the links below do not work, please copy and paste the following URLs in a new browser window:

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