Director of Ecommerce, Sol Angeles

Company Introduction

Founded in 2004, Sol Angeles is a premium brand deeply rooted in the effortless California lifestyle, offering a broad range of products for men, women and kids with a low maintenance approach to refined living. Vintage inspired florals, soft beachy graphics, and the signature wave logo, create a collection of comfortable classics, all made with love in downtown Los Angeles. Sol Angeles embodies an optimistic approach to life. Making the most out of each morning, afternoon, and evening.

Sol Angeles is supported by the La Jolla Group platform. LJG is a worldwide leader in the action sports apparel business segment with a fast paced, high-energy environment that is continually on the move. With other prominent brands such as O’Neill, Spiritual Gangster, PSD Underwear, Mountain Khakis, and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.

Come live the California Dream with us.

General Summary

As the Sol Angeles eCommerce Director, you will serve as the connector between the shared-services division and the brand group, leveraging the combined expertise within shared-services to meet the digital direct-to-consumer goals of the brand. You will be responsible for driving direct-to-consumer business growth, improving the customer journey, and overseeing digital marketing programs, as well as successfully managing internal staff and third-party vendors, collaborating with the shared-services team, cross-functional partners across the organization, and building long-term strategies for sustainable growth, brand health, and customer experience with eCommerce leadership.

Essential Job Functions

• Own the brand’s full ecommerce P&L responsibilities including revenue plan, gross profit and net income target responsibilities that align with company objectives, and will manage spend to maintain efficient ROAS in performance marketing programs while maintaining a full-funnel strategy from brand awareness through retention and affinity.
• Work with eCommerce leadership to set KPIs for business performance, site performance as well as customer acquisition and brand awareness. You will work with the brand team and shared-services division to manage scoreboard and reporting on KPI metrics to create and present performance reports, outlining revenue, consumer behavior, acquisition, channel performance and site analytics for brand management and leadership teams. You will make performance-based decisions and recommendations to further improve the ecommerce business.
• Collaborate with shared-services division to improve user-experience and customer journey with a mobile-first approach. Identify MarTech updates that continue to optimize performance and oversee CRO efforts. Maintain KPIs for general site performance and make suggestions for improvement.
• Manage CRM efforts to maximize LTV of existing customers as well as acquisition efforts. Create and manage customer cohorts and manage the direct marketing events for each, including implementation of personalization techniques.
• Collaborate with Buying, M&D, Marketing, and Planning teams to identify seasonal campaign pushes based on availability and investment, and key marketing stories aligned with the GTM calendar. Collaborate with Planning and Buying teams to manage inventory allocation per season according to revenue forecasting and seasonal campaigns.
• Oversee the direct daily website merchandising, CRO testing and organic traffic drivers (SEO).
• Collaborate with marketing, buying and shared-services eCommerce division to maintain digital content calendar. Implement strategic content updates to site, oversee seasonal product merchandising, and ensure assets and messaging are cohesive with other channels.
• Create and implement campaigns to acquire new customers and grow brand awareness, site traffic and social media followers.
• Collaborate with shared-services performance marketing team to create and deploy channel based direct to consumer marketing tactics including but not limited to search/SEO, email, social media, and online advertising to support seasonal campaigns.
• Collaborate with Brand marketing and eCommerce leadership to strategize and facilitate content creation and deployment.
• Work with eCommerce Leadership to conduct ongoing 360-degree audits of the customer journey, ensuring real-time feedback with consumers as well as improving every touch point from website through purchase through fulfillment is best in class.
• Work with shared-services division and cross-functional partners to research and implement new technologies and applications to improve customer experience and channel efficiency.
  
  

Required Knowledge, Skills, And Abilities

• Ability project-manage site design and development initiatives with a working knowledge of front-end programming languages
• Ability to manage multiple projects at once
• Ability to work independently and handle self-driven projects efficiently
• Ability to take direction and work autonomously
• Ability to meet deadlines
• Ability to establish good relations with all levels of employees and across departments
• Strong understanding of ecommerce marketing, direct-to-consumer business, site analytics, and merchandising
• Strong proficiency using Microsoft Office Suite, notably Excel
• Strong understanding of new technologies and how they can be applied to digital marketing
• Strong analytic and project management skills. Ability to drive reporting and decision making within direct reports as well as other departments.
• Strong knowledge of apparel market preferred.
• Mobile first mindset with demonstrated experience in leading mobile ecommerce websites
• Process oriented and passionate for details, finishing projects with a deadline
• Highly organized
• Clear and concise communication skills
• Proficient knowledge in DAM
• Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance.
• Effective presentation of information and strong verbal and written communication skills
  
  

Required Education And Experience

• Bachelor’s degree in related field.
• 6+ Years’ experience in direct-to-consumer digital marketing, including direct management of ecommerce teams.
• Experience with eCommerce Platforms, Shopify Plus preferred, is a must.
• Experience creating, executing, and evaluating performance marketing campaigns across channels, including search, social and email.
• Experience with programmatic advertising and campaign management.
• Experience working with Project Management software like Asana is a plus.
  
  

Our Hybrid positions are expected to be in-office 1-3 days per week. Hybrid schedules may fluctuate at the discretion of the manager, department, or company.

Physical Requirements

Seeing: Must be able to see well enough to read reports.

Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.

Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.

Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.

Fingering/Grasping/Feeling: Must be able to type and use technical sources.

Sol Angeles is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, protected veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information and any other characteristics protected by law.

Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.