Skip to main content
Posted March 23, 2023
Rooms To Go

Social Content Strategist

Rooms To Go
Atlanta, GA, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants

Location: Atlanta, GA. The Role is 80% onsite. (Aka 4 days a week in the office. 1 day remote.)

We are currently recruiting for a Social Content Strategist to play an integral role as part of Rooms To Go's social and influencer team. The Social Content Strategist will design social media strategies to achieve marketing targets. This role will be responsible for setting the content strategy that will be executed across all of Rooms To Go's branded social accounts and blogs. The successful Social Content Strategist will create and publish original, high-quality content on social platforms, administering all company social media accounts to ensure up-to-date content. In this highly collaborative role, the Social Content Strategist will work with all departments of Rooms To Go's Digital Marketing team-including Creative, Analytics, SEO, and E-Commerce Merchandising to structure creative testing while also maintaining content consistency across channels.

The right candidate for this role will be experienced in developing and delivering content across digital channels. This candidate will also have experience managing branded social accounts and will come in with a strong knowledge of social best practices.

Responsibilities

  • Develop multiple testing approaches to enhance performance and add to Rooms To Go's overall creative testing strategy
  • Manage relationships with internal creative teams and external agencies to develop branded and promotional content for social, blog and paid media
  • Partner across disciplines to develop content roadmap for developing and leveraging creative across channels (social media, influencer marketing, SEO, blog, website, app, and in-store)
  • Create and manage overarching content schedule for social, blog and paid media
  • Provide clear direction for design team through creative briefs, campaign storyboards and team meetings
  • Research and stay up to date on the latest developments in terms of social media, content trends and consumer behavior
  • Prepare weekly and monthly reports on web traffic and ROI
  • Monitor SEO and user engagement and suggest content optimization
  • Ensure content consistency across all channels, from websites to social media channels and videos, etc.
  • Analyze content marketing strategy to evaluate whether it's working or not.
  • Maintain and advance documentation of content types and content model
  • Partner with marketing operations and channels teams to measure and optimize content performance across our marketing channels, including conducting performance reviews, content audits, A/B testing, etc.

Knowledge And Skills

  • Bachelor's Degree in Marketing, Advertising, Design, or related field
  • 3 years of experience professionally developing content for branded social accounts
  • Experience developing content strategy - creating content ecosystems, content pillars, frameworks, testing plans and tactical briefs
  • Working knowledge of graphic design and development process
  • Experienced in Adobe Creative suite or editing software
  • Experience in social content creation including photography, video and photo editing, copywriting
  • Working knowledge of creative production process
  • Must have a keen eye for detail, while maintain the ability to work methodically and meet deadlines
  • Adaptive design eye and skill. Must be able to apply style guides while upholding brand identity for multiple brands and projects

About Rooms To Go

Founded in 1991, Rooms To Go is one of the largest and fastest growing furniture retailers in the US with over 250 stores in ten southern states, eight distribution centers and an e-commerce business. Rooms To Go offers a collaborative work environment within a supportive culture.

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Associate discounts including furniture
  • Company paid life and disability insurance
  • Paid time off
  • Employee Assistance Program
  • Wellness Programs
  • And more!

Rooms To Go is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws

Applicants must be authorized to work in the U.S.