Sr. Media Planning & Strategy Manager

Leaf Group is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness (Well+Good and LIVESTRONG), Home & Design (Hunker) and art (Saatchi Art, Society6, The Other Art Fair). Our mission is to build platforms across our media and marketplace properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories, while also helping advertisers find innovative ways to engage with their customers.

Leaf Group’s Brand Partnership division is looking for a Sr. Media Planning & Strategy Manager in our New York or Los Angeles office.

The Sr. Media Planning & Strategy Manager supports our media business and is responsible for conceiving the digital strategy for all advertiser programs associated with revenue across our Leaf Group brands. You will help develop and strategize impactful client offerings that are performance-driven and align with client KPIs

This is a critical role on our Brand Partnerships team. You have it all: attention to detail, critical thinking, enthusiasm, organization, resilience, self-discipline, self-motivation and the ability to communicate clearly and effectively.

You’ll Report To: Associate Director, Media Strategy

A typical day as a Sr. Media Planning & Strategy Manager might include:

• Demonstrating advanced knowledge of all Leaf Group products offerings, packages, audience capabilities, and distribution channels
• Understand product performance and how they align with client’s KPIs
• Respond to larger deal size RFPs ($250K - $750K) and develop media plans in line with clients' strategic marketing goals while balancing costs and margins.
• Develop and consult on campaign setup to help reach and execute client’s KPIs.
• Help train newer members to the Media Strategy team on processes and procedures.
• Spearhead team projects that help to inform and create efficiencies with the larger Brand Partnerships team such as ad product decks.

What you have:

• 4 - 6+ years experience working for a digital media company in account management, media planning, Ad Ops
• Fluency in digital media language: impressions, CTR, CPM, eCPM, CPV, vCPM, etc.
• Business-minded with strong written and verbal communication skills.
• Familiarity with audience segmentation technologies and capabilities
• Comfortable juggling multiple tasks; ability to prioritize responsibilities; excellent time management.
• Self-sufficient problem solver.
• Enjoy working in a collaborative team environment, and thrive in an extremely fast-paced, detail and deadline-oriented environment.
• Excellent Interpersonal Skills
• CRM and OMS Proficiency. Boostr experience a plus
• Excel and Google Drive Proficiency (including Google Documents, Sheets and Slides); Asana and/or Jira experience
• Excellent Verbal & Non-Verbal Communication. Ability to use “Positive Language”
• Not afraid to wear multiple hats - no job being too small or too large.
• We're casual and informal but we work hard and work responsibly. A pleasant and supportive demeanor goes a long way. We believe we are the change.
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💰 $85,000 - $100,000 per year

The starting base pay for this role is between USD 85,000 and USD 100,000 . The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and other perks.

About us:

Leaf Group is among the 2022 & 2019 Built In LA Best Places To Work

Among Comparably's 2021 Best Companies for Company Culture, Company Perks & Benefits, Company Compensation, Best CEO for Diversity, and Best CEO for Women

eHow is the 2019 & 2020 People's Choice and official Webby Winner for Social Video/How To-DIY

OnlyInYourState is ranked the #3 Travel and Information Site (ComScore)

Well+Good is the 2019 People's Choice winner of the Webby’s Award for Best Lifestyle Brand

Leaf Group is among TalentDesk’s 2019 Best Companies To Work For

Well+Good is the 2018 winner of Fast Company’s Most Innovative Company AwardMyPlate is the 2018 winner of the Webby Award for Best Design

Winner of the 2017 Best Company for Diversity award Comparably

We are a wholly owned subsidiary of Graham Holdings Company (NYSE: GHC), a storied diversified holding company

For full-time permanent roles:

Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)

Gender neutral family leave

Paid-to-play vacation rewards

Discretionary unlimited vacation time

Employee discounts for Saatchi Art, Society6, and Deny Designs

Process:

Step 1: A video/phone call with a member from our Hiring Team. In this call, we will cover the basics of the role and our company, and discuss a high level overview of your past experiences, goals, and interest in this role.

Step 2: A call with your potential manager or someone from the hiring team to dive deeper into your experiences and goals.

Step 3: Depending on the role, interviews with key stakeholders from the role (could be 1 or up to 3) who will dive further into the role with you and answer any questions you may have.

Leaf Group is a diverse, equitable, and inclusive workplace that reflects our customers and the world we live in. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our roles. Leaf Group is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

Agency Disclosure: If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.