Senior Creative Strategist

Job Introduction

• You must be authorized to work in the United States to be considered for this role.

At BBC Global Digital News & Streaming, (a team situated within BBC Studios, the commercial arm of the BBC) we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London, though as a distributed workforce we are open to applicants in any location where the BBC has a commercial presence.

Join us and be an essential part of one of the world’s most recognized brands and trusted news organizations.

BBC StoryWorks is the commercial content studio of BBC Global News. We build on the BBC’s award-winning expertise in creating compelling film and video, thought-provoking written journalism, and innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.

Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC's desirable American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion-driven BBC.com News and Features brands including BBC Worklife, BBC Culture, BBC Future, BBC Travel, BBC Sport, and Top Gear. In addition, we enable sponsorships of our world-class editorial output, creating an alignment for our partners with the BBC’s trusted editorial voice.

We’re looking for creative minds to join the team and develop fresh ideas for smart, innovative content and experiences that will resonate with BBC audiences and help our partners achieve their messaging objectives.

Purpose of the role

The Senior Creative Strategist for BBC StoryWorks Americas will collaborate across BBC Global News Ltd.’s editorial, sales, and product development teams to create unique, multi-platform content programs aligning with all BBC.com brands, for clients across the US, Canada, and Latin America. The ideal candidate has a strong editorial mindset, passion for uncovering innovative digital storytelling products and platforms, and a solid understanding of digital advertising and the RFP process.

Role Responsibility

• Develop new ideas for custom content programs that will bring in new commercial partners as well as drive repeat business for BBC Global News Ltd.
• Craft content strategy briefs and pitch decks designed to clearly articulate the creative vision of our content programs to partners, both in response to RFPs and as proactive pitches.
• Strategize with BBC News editorial teams to build out new sponsorship opportunities for advertising partners.
• Partner with Project Management team to develop scalable program plans, budgets, and schedules that will maximize the success of new content ideas.
• Conduct strategic analysis of the competitive digital media landscape and leverage learnings to further differentiate BBC StoryWorks offerings in the Americas.
• Assist in the development and growth of more junior team members through brainstorming, proposal feedback, industry best practices and more.
• Assist in ongoing creation of materials such as case studies, talent lists, third party resources, and other tools used throughout our process.

Relationships

• Work closely with the rest of the North America StoryWorks creative strategy team, which includes team members in the US and Canada, on brainstorms, pitches, RFP responses, presentations and other content-related partnership opportunities
• Collaborate with research team to inform our content strategy approach and ensure our programs deliver on the KPIs that matter most to our partners.
• Work closely with ad sales counterparts to devise content strategies that fit client campaign goals and objectives
• Closely work with the editorial team on pitches and sponsorships, helping to ensure the BBC’s high editorial standards and editorial independence
• Collaborate with BBC StoryWorks global counterparts (including London, Singapore, and Australia) to share best practices and key learnings from content campaigns delivered around the world.
• Work with other teams, such as marketing, ad operations, third party companies (production, writers, etc) where needed

Are you the right candidate?

As a global business, diversity, equity, and inclusion among team members is essential to our success. We therefore encourage highly skilled candidates from traditionally under-represented groups to submit their applications, even if they don’t check absolutely every box on our list of desired work experience.

Knowledge & Skills

• A strong understanding of the following:
  • Digital media landscape
  • Digital RFP process
  • Innovative digital storytelling products and platforms (AR, VR, Voice UI, etc.)
  • Social media distribution tactics
• An ability to write and ideate quickly in a high-pressure environment
• Excellent time management, allowing you to balance multiple projects in various stages of production at once
• A flair for helping teach junior team members various tips and tricks of the trade, from deck-building to storytelling to RFPs and client management
• An understanding and respect for the value that independent news and editorial brings to the world

Professional Experience

• 4-7+ years in the workforce. Experience at a digital publisher, branded content studio or ad agency is a plus
• Understanding of branded content and the role it can play in advertiser campaigns
• Experience and/or educational focus in marketing, brand strategy, creative writing/English, or journalism a plus
• Experience with article, video, or interactive execution production is a plus, but not required
• Experience with TV or event marketing is a plus, but not required

Behaviors

• A great sense of humor, self-motivation, and the ability to both collaborate with a team and work independently
• Curious nature, eager to understand various clients and industries

Benefits And Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement
• The anticipated annual base salary for this position is $65k to $85k. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

About The BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here