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Posted March 24, 2023
Legends

Social Media Manager-Century 21 Retail

Legends
New York, NY, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants

CENTURY 21

Century 21 the iconic retailer and purveyor of off-price luxury fashion has teamed with Legends to introduce a revitalized shopping experience to the Century 21st faithful local and global fans. This partnership will bring fans of the iconic brand an enhanced shopping experience in-store and online. The re-opened Cortlandt Street location will span the four main floors of the original downtown space and will offer men’s, women’s and children’s designer apparel, footwear, outerwear, handbags accessories and fragrances.

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

THE ROLE

Social Media Manager will report to the VP Marketing. This position will be responsible for brand management and content creation across all social media platforms through a consistent voice inline with brand vision and voice. The position requires creating and implementing strategic plans to increase engagement and brand awareness. The ideal candidate has a proven track record of developing, managing and leading social media marketing strategies, finding creative solutions to problems, and successfully implementing projects/initiatives. A collaborative approach and big-picture mentality are essential.

Essential Functions

  • Strategy and calendarization of content calendar; including events, product focus, instore animation, real time customer capture, reposting from community, etc.
  • Execution of branded content for all channels, imagery and copy.
  • Partner with cross functional teams for content focus
  • Monitor community sentiments, comments, customer service issues.
  • Manage the Influencer community to foster content creation, creation of briefs and evaluate success.
  • Partner with PR agency for key moments in the calendar.
  • Analyzing performance metrics of social content and making recommendations for how to iterate based on the data. Develop KPIs to execute against.
  • Manage multiple projects and deadlines.

Qualifications

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Minimum 3 years’ experience marketing, ideally in fashion or retail
  • Experience managing a brand’s organic social media strategy—including presence and brand voice—that resulted in the growth of a loyal audience base
  • Deep understanding of the social channels available, successful content formats.
  • Experience with social media reporting tools and influencer platforms.
  • Strong relationship-building skills, flexibility and adaptability; with the ability to collaborate, influence and persuade at all levels, both internally and externally
  • Excellent written and verbal communication skills

Compensation

Competitive salary ($65,000-$80,000) plus 8% bonus, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: Hybrid

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.