Social Media Strategist (Hybrid Remote)

The Opportunity

Keystone Technologies is looking for a proactive individual to join the Keystone Marketing Team. As the Social Media Strategist, you’ll bring Keystone’s philosophy of Light Made Easy to life across Keystone’s social media platforms. The Social Media Strategist will increase brand awareness, customer engagement, and improve inbound website traffic/leads by strategically utilizing all aspects of social media marketing.

The Social Media Strategist has a deep understanding of social media platforms and how to optimize content for engagement, community building and optimal paid ad campaign performance. This position is responsible for combining relevant conversations on behalf of the brand and soft selling the product by providing support to current and prospective customers.

Who We Are

Founded in 1945, Keystone Technologies is a third-generation, family-owned business headquartered in the Greater Philadelphia area.

A national leader in the commercial and industrial lighting industry, Keystone reaches customers across the U.S. with its mission of "Light Made Easy." We are an engaged and collaborative team where individuals are supported to reach their full potential.

Keystone's Core Values

• We are a customer-service-obsessed company.
• We earn the trust of our co-workers, customers, and partners by acting with honesty and integrity.
• We bring a positive, can-do attitude to all our efforts.
• We are a company that is easy to do business in every aspect.
• We treat all associates, both internal and external, with respect and professionalism.
• We operate with efficiency and continue to find better methods for conducting business.
• We share our ideas, thoughts, responsibilities, and accountability to succeed as a unified team.

What We Offer

We offer a flexible work environment, and our benefits include medical, dental, vision, voluntary life insurance, employer-paid group life insurance, short-term disability, a 401k plan, paid time off, and philanthropic opportunities.

Your Impact

Social Media Strategy: Development and Implementation

• The Social Media Strategist reports into the Marketing Manager and partners closely with the Creative, Sales, and Digital teams
• Leads Keystone's social media optimization and future growth strategy while collaborating with Marketing Department colleagues on overall digital strategy
• Implements Keystone's social media strategy across all current and future social media platforms and channels
• Stays informed of the constantly changing social media landscape, identifies industry and cultural trends, best practices, and emerging technologies, and recommends changes to enhance the Keystone social media strategy
• Supports internal team education as a subject matter expert for social media and content and collaborates with internal teams on projects and initiatives
• Ensures consistency of voice in style and tone as it aligns with key messages and themes and ensures all content adheres to Keystone's consumer brand standards
• Identifies relevant program content for sharing via social media

Social Media Management

• Manages and maintains all of Keystone's current (LinkedIn, Instagram, YouTube) and future social media accounts
• Creates, captures, and edits content on an ongoing basis for Keystone’s current and future social media accounts
• Monitors and schedules posts for all Keystone's social media accounts per Keystone's strategy and tactics
• Engages and builds social media audiences across all platforms
• Stays on top of trending influencers - Actively identifies and cultivates new communities of influencers and supports and fosters long term relationships with influencer partner community
• Maintains editorial calendars in collaboration with departmental colleagues to coordinate messaging and message frequency across all the Keystone's social media platforms and channels
• Maintains content libraries and assists with managing customer-facing social media and marketing portals

Social Media Analytics and Reporting

• Reports on social media performance to identify insights, establish and standardize benchmarks and KPI’s
• Works with colleagues and other departments to appropriately tag all social posts and campaigns to facilitate reports on results
• Collaborates with Digital Strategist to compile analytics to understand outcomes of social media campaigns and initiatives

What You Bring

• Bachelor's Degree required; Communications, Marketing, Business, News Media, Public Relations or related disciplines are highly preferred
• A minimum of 3 years of related work experience
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Proficient in Canva or similar social content creation software
• Proficiency in Adobe Creative Suite, Microsoft Office Suite, and other similar design software
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels and trends
• Positive attitude, detail, and customer-oriented with good multitasking and organizational skills
• Demonstrated ability to handle extremely sensitive and confidential matters
• An ability to develop compelling and differentiating voices and tones specific to each channel that is authentic to Keystone, and an ability to ensure proper messaging and brand standards
• Working knowledge of construction and/or lighting industry a plus
• Comfortable with traveling up to 10-20% of the time for business purposes (within state and out of state)

Please note that we do not accept unsolicited resumes from recruiters or employment agencies.