Senior, Content Strategy Manager

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Position Purpose

Supports strategic and tactical development of content in support of Petco’s Content Strategy, helping to further establish Petco as the most trusted source for pet parents. Leads the Brand’s editorial planning process for thought-leadership content. Produces content in partnership with internal experts (veterinarians, groomers, trainers, animal care experts), copywriters and production team. Is a thought-partner in continuing to evolve Petco’s content strategy along with identifying potential new content types and/or channel opportunities.

Position Summary

Reporting to the Senior Manager, Social Media and Content, the Digital Content Manager will curate, track and measure thought-leadership content for Petco’s Content Hub and help inform use of expert-driven content across other owned channels (such as social media and YouTube). Candidate will work with internal experts (veterinarians, groomers, trainings and animal care experts) to ideate, research, and brief editorial, pictorial and video content.

A successful candidate will lead a wide range of content initiatives to help drive brand perception, conversion and sales, as well as increase acquisition, engagement, retention and brand awareness. He or she will be a masterful wordsmith, have an understanding of SEO, and passion for journalism, content curation and the pet retail space. Looking for an experienced storyteller who can create an emotional connection between our brand and the impact it has on our customers; thereby helping to further establish Petco as the most trusted source for pet parents. Candidate must be adaptable and able to continually problem-solve and navigate the ever-changing digital space.

Essential Job Functions

The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation.

• Ideate, research, fact-check, create, augment, edit, track and/or evaluate accurate, relevant, authoritative and entertaining pet care content for multiple digital channels using a variety of software, programs and tools. Focus on content to be posted in Petco’s Content Hub—as well as inclusion in Petco emails, social media and on petco.com. Enter all blog content (copy, imagery, infographics, digital banners and video) in the Petco CMS. Champion content syndication, promotion and sharing to other channel teams. These functions serve to further position Petco as the most trusted source for pet parents, while also helping to drive acquisition, retention and conversion.
• Create and maintain Content editorial calendars for distribution. Includes working with key internal and external stakeholders to determine how products, promotions, events, campaigns, holidays, brand launches and initiatives can be best supported.
• Manage and brief both internal and external agencies, designers and writers to align with Petco style, voice, brand and go-to-market themes to ensure a ruthlessly consistent brand experience for each audience. Work includes paperwork, budget, routing, managing content and managing timelines. Suggest new pet care topics to cover and continue to improve upon existing content in order to stay current with pet care trends; work with contract writers to help generate new content.
• Meticulously audit existing content articles in the content library to identify content gaps and advise on future content pieces as well as which blogs to sunset. Play critical role in creating capability to ensure Content is an ever-improving, high-engagement center of excellence for information, messaging support and communications counsel at Petco. This includes measuring, evaluating and revising strategies, tactics and processes to continuously improve overall program effectiveness.
• Evaluate content performance data using Adobe Analytics, Google Analytics & Content Square (among others) to inform future direction.
• Candidate must be intuitive with solid interpersonal communication, technical problem-solving skills and conflict resolution skills and excel at being resourceful and finding everything needed to create the perfect customer experience.
  

Occasional overnight travel by car or air may be required.

Nature of Supervision

Incumbent will work both under general direction and independently May act as leader in a project capacity or on action team.

Planning and Problem Solving

Annual, monthly, weekly and daily editorial content calendar planning is required. Troubleshoot and test content performance on a variety of platforms; collaborate across teams to report site outages, error messages and broken links; work with external vendors to update software and implement new tools; find new blog influencer and partnership opportunities; find better and faster ways of reporting content performance analytics

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

$87,100.00 - $130,700.00

Exact rate of pay will be based on position, location, and experience level.