Integrated Marketing Manager

We are seeking an ambitious, talented leader for a newly created Integrated Marketing function on the Brand Marketing team that will be responsible for leading all strategy and execution for brand campaigns – helping us to drive awareness, growth and loyalty for the Boll & Branch brand. As the Manager of Integrated Marketing, you will evangelize the mission of our brand, develop consumer-facing campaigns to bring that vision to life, and shepherd the entire end-to-end process. In addition to leading overarching brand campaigns and initiatives, this role will focus heavily on one of the most exciting, high-visibility areas of our business – brand endorsement.. You will be a critical member of a highly strategic cross-functional pod that obsesses over building and nurturing meaningful relationships with an ecosystem of brand advocates, including our customers, interior designers, influencers, tastemakers, celebrities, and press editors.

You are the ideal candidate if you are passionate about building relationships (both internal and external), love to think big and act fast, are exceptionally collaborative, and have a proven track record of developing programs that improve brand awareness, affinity, and consumer knowledge of the brand.

This role will report to the Director of Product Marketing.

Responsibilities:

• Shape the strategy, development and execution of all brand activities, inclusive of Brand Campaigns, Promotions, Endorser Campaigns, Partnerships and other strategic initiatives (e.g. Sustainability / Impact, Store Openings).
• Represent Brand Marketing on a high-visibility, cross-functional pod of marketing leads that focuses relentlessly on building meaningful relationships with our ecosystem of brand advocates.
• Work alongside an internal team of Art Directors and Copywriters to build and execute best-in-class creative concepts that build brand affinity.
• Ensure the consistency of brand messaging across all consumer touchpoints (Ecommerce, Acquisition, Retention, Influencer, Social Media, Retail, Wholesale, PR).
• Partner with our in-house Insights team to develop and execute qualitative & quantitative research initiatives (e.g. focus groups, creative ad testing) to shape future content creation and messaging decisions.
• Proactively monitor the industry and competitive landscape to surface relevant opportunities for brand storytelling and endorser campaigns.
• Deliver regular business updates to senior leadership on key brand health metrics such as Brand Awareness, Consideration, Familiarity, Customer Attitudes, Ad Recall, and Key Purchase Criteria.

Requirements and Qualifications:

• Bachelor’s degree or higher
• 7+ years of experience in Brand Marketing for world-class brands
• Known as a storyteller and an assertive brand advocate
• Experience delivering compelling briefs that balance effective brand storytelling and critical performance-driven criteria
• Tremendous success in cultivating highly collaborative internal and external relationships
• Self-starter with a strong sense of urgency and proactiveness. You leverage your natural leadership, people, and organizational skills in order to get results quickly
• Desire and ability to think and act both strategically and tactically
• Exceptional presentation skills and oral/written communication

This position will have the opportunity to work predominantly from either our NYC satellite office or our Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you’re asked to work in our Summit, NJ headquarters because it’s in the best interest of our business or your team.

The annual base salary range for this role is $75-110k. It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking.

The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.

About Boll & Branch:

At Boll & Branch, we don’t make bedding like everyone else. We make it better.

In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:

• Cultivators of the Highest Quality Threads
• Pioneers in 100% Organic Cotton
• Free from Toxins at Every Step
• 100% Traceable from Farm to Finish
• Committed to Fair and Ethical Treatment for All

Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have three retail stores around the country as well as wholesale partnerships with Nordstrom and Bloomingdale’s.

Boll & Branch LLC is an equal opportunity employer.