Associate Brand Manager

Key Responsibilities

Full Funnel Creative

• Partner with KFC global marketing teams to design best-in-class creative briefing processes for branded retail, brand in culture, and marketing calendar layers
• Contribute to the development of resources that inspire global agency partners to create compelling and engaging consumer communications that build the brand across the full funnel
• Help develop and maintain quarterly creative review, recognition, and know-how building process for all global markets
  
  

Distinctive Brand Building

• Provide brand narrative and visual identity thought leadership and counsel to global cross-functional partners to drive brand integrity across all key touchpoints for all stakeholders
• Audit and ensure brand consistency and use of distinctive brand assets across all global market-owned channels, creative communications, and other touchpoints
• Manage any necessary distinctive brand asset studies, usage guidance, and support markets in optimizing the use of the most effective DBAs for their region
• Own any updates/addendums to the KFC global brand book, as needed
• Support brand and creative execution of all global partnership agreements
  
  

Global Marketing Collaboration

• Support KFC's global annual Marketing Planning Meeting
• Manage brand and creative workshops on an as-needed basis with global marketing teams
  

• Education/Certifications
  
  • Required:
    
    • Bachelor’s degree in Marketing or a related field
      
      

Experience

• Required:
  
  • 5-7 years of relevant experience in a brand marketing or creative role
  • An innovative thinker that can creatively construct strategic solutions and provide thought leadership for addressing big brand and creative obstacles encountered in the market
  • An exceptional ability in building relationships through a clear communication style, collaboration, listening, and a partnership mentality
  • Exceptional thought leadership presence, collaborative nature, and influencer skills are needed to drive the brand and creative agenda throughout a complex organization
  • Experience working with (or as an) agency partner to create multi-channel marketing campaigns
  • Demonstrated leadership, project management, and planning skills
  • Self-motivated and results-driven
  • Ability to resource and gather relevant information to build comprehensive analysis and recommendations
  • Creative thinker and intellectual curiosity
    
• Preferred:
  
  • Experience in the multi-channel retail industry (client or agency side) and/or franchised business
    
    

Who is KFC?

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who believed in doing things “the hard way,” because nothing ever got done right by cutting corners. Hard work, hospitality and integrity are still core to our brand today.

While we’re grounded in our heritage, we’re always looking forward to the future and evolving to make it easier for our customers to enjoy our chicken. Through digital innovation, our goal is to make KFC available everywhere, implementing a frictionless & friendly experience leveraging scalable technology stack and standards and accelerating rollouts via multiple channels. And we’re growing… a new KFC restaurant opens somewhere in the world every six hours.

As we grow, KFC is committed to doing so responsibly through commitments like our 2025 global plastic packaging goal and the KFC Harvest program, which to date has donated over 82 million pounds of food to our local communities around the world. Our purposes is feeding people’s potential, whether that means helping team members get through school, turn their passion for fried chicken into a career, or being a positive force in our communities. We fight inequality and believe in all people. Everyone has a seat at our table: from millionaires to truck drivers, to our more than 800,000 Team Members, to our customers around the world, KFC treats everyone like family.

Our people are what make us distinctively KFC, and we value every opportunity to celebrate the unique perspectives and backgrounds they bring to our company.