Managing Supervisor or Vice President, Influencer Marketing

FleishmanHillard, a global communications agency, has an immediate opening for a Managing Supervisor or Vice President to join our Influencer Relations practice. This position provides a fantastic opportunity for a passionate proactive communications professional with strong influencer strategy to be a part of a collaborative team across a range of clients and sectors. The ideal candidate will be instrumental in executing best-in-class work across growing accounts.

This candidate will be capable of envisioning, translating and incorporating influencer relations strategies into larger integrated programs including digital activations, social media, traditional media relations, public relations, websites, paid, and mobile technologies. Our new team member will work with integrated teams across the firm to create and manage influencer activations across platforms.

We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Qualifications

Candidates should have at least 5-9 years of integrated marketing and/or communications experience at an agency, including 3-6 years of hands-on influencer program strategy and execution. Experience or interest in healthcare influencer marketing is preferred.

Additionally, applicants should have:

• Demonstrated success in end-to-end influencer relations, including: identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools preferred (i.e. Tagger, Traackr, Talkwalker, etc.). Experience or interest in healthcare influencer marketing is preferred.
• Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.
• Intermediate integrated communications strategy development experience. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Ability to work collaboratively in a team setting. Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity.
• Content planning and storytelling experience. Mindset of a storyteller and ability to develop a narrative via influencer voices across integrated channels. Ability to plan and coordinate influencer-created content across a brand’s social + digital ecosystem and collaborate closely with third parties to bring that content to life.
• Understanding of various filters and benchmarks that make someone influential for a given brand, service, category or sector.
• Strong understanding of industry regulatory and promotional rules. Must understand the disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers.
• Strong negotiation ability to achieve highest and best value exchange between client and influencer, and to manage other junior colleagues executing this process.
• Demonstrated organizational skills necessary to best manage process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
• Expertise in managing paid social programs. Understanding of paid social landscape including hands on experience developing strategy and optimizing paid social programs related to amplifying and/or whitelisting influencer-created content. Candidate must know how to effectively build and target custom audiences and how to execute and analyze ad buys.
• Ability to analyze performance metrics. Candidate must be well versed in reporting and analysis best practices and able to translate facts to insights to determine success and provide optimization recommendations.
• New business development acumen, enthusiasm for mining and pitching new clients and growing existing accounts.
• Ability to cultivate diverse teams and contribute to an inclusive working and learning environment.
  
  

About FleishmanHillard

FleishmanHillard is part of the Omnicom Public Relations Group, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Our award-winning agency specializes in public relations, reputation management, public affairs, research and analytics, brand marketing, digital strategy, social engagement and content strategy. We’ve been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; the Human Rights Campaign’s “ Best Places to Work for LGBTQ Equality; and NAFE’s “Top 50 Companies for Executive Women” for a decade. We’re also more motivated by what we can give than what we receive, with a longstanding worldwide service commitment to support social inclusion in the communities in which we work and live. Visit us at  www.fleishmanhillard.com 

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state, or local laws.

Please do not contact the office directly to apply – only resumes submitted through this website will be considered.