Director, Paid Media & CRM Marketing

Do you want to be a part of the world’s leading jewelery company while putting your experience in Paid Media and CRM into use? If yes, then we might have an exciting opportunity for you! You will be part of an exciting business area and work in an international organisation of can-do spirited, passionate, and performance-driven people.

About the Team:

The Director, Paid Media & CRM Marketing will be responsible for managing the planning and execution of all paid media, CRM and analytics across the market to ensure clarity, alignment and measurement throughout all touchpoints and channels.

This role will sit in the Marketing team working cross functionally with Go-To Market, Public Relations, Creative/Influencer, and Global media team to drive the strategy for customer acquisition and retention, while delivering critical insights that will impact the business.

You will work with the Go-To Market Director, the VP of Marketing, the General Manager of NAM, as well as the Global Head of Paid Media and Go-To Market, therefore is highly visible in the organization. In this role you will get be part of how we build and drive the vision for this team and will contribute to how we shape the future of media and CRM for North America and Pandora globally.

Your Role as a Director, Paid Media & CRM Marketing:

• You will lead daily interaction with multiple agency partners across digital strategy, media planning and analysis & CRM efforts
• Ensure that opportunities, best practices and learnings are shared and communicated across the organization.
• Act as sponsor of the agency to ensure efficient and effective media plans leading a team of nine across the different channels to drive day-to-day and long-term performance (TV, Digital Video, Social, Programmatic Display, SEM, Custom Digital Media, and CRM).
• Oversee three direct reports who are leading the strategy and execution of CRM, Analytics and Media in NAM.
• Cross- functional leadership for US and Canada to ensure clarity, alignment, prioritization and measurement across all touchpoints and channels.
• Key decision-maker on budget/investment decisions as it relates to Linear TV, OLV, Programmatic, Social and Search – lining up strategy for how media drives awareness, consideration and conversion both in store and online
• Responsible for contributing to the increase in unaided awareness, share of search, and brand consideration through media execution and measurement
• Own and manage the media budget (large) – be the voice of the team in terms of how the budget is driving growth for the business, also lead the conversations with Finance and Merch for forecasting efforts
• Oversee and sponsor the media agency relationships to drive innovation, a strong synergy between media plans, and optimize on multiple paid channels and activations to drive day-to-day and long-term performance (Paid Social, Display, SEM, Video, Custom digital partnerships etc.)
• Partner closely with GTM, Creative, Ecomm Merch and to ensure that full funnel campaigns are aligning to store execution
• Drive long-term strategy in collaboration with Global media and measurement experts, providing input into platform and technology decisions and implementations
• Be the leading advocate for Pandora NAM around customer insights, driving the customer POV across the NAM LT
• Partner with influencer, social and creative teams to align on content strategy, inputting with insightful data to drive optimization
• Lead the charge for paid social strategies and innovative thought leadership as it relates to testing new social platforms that tie to overall brand objectives.
• Main POC and sponsor for social and technology (Facebook, Google, SNAP, etc) partners to keep up with key trends, new features, and to ensure we are optimizing on each of the digital platforms, lining up priorities with Global teams.
• Sponsor the design and implementation of the digital learning agenda for test and learn campaign plans to understand drivers of response and value
• Partner with Analytics team to set relevant KPIs and targets to measure against each digital channel and activation to ensure internal targets are being met. Oversee the MMM and attribution outputs, being the voice of media and CRM to NAM LT and global leadership
• Define clear digital strategies that will be used for store traffic drivers vs. online traffic drivers
• Develop innovative strategies to drive store traffic through the national media budget.
• Identify the segmentation and audience strategy on a promotion and campaign basis across all digital activations to meet goals and objectives.
  
  

What is needed to succeed:

• Minimum ten years’ experience in a media leadership role
• Experience managing and developing a large team
• 2+ year in agency a plus
• Previous experience in fast-paced, dynamic, and highly-collaborative retail environment
• They will lead daily interaction with multiple agency partners across digital strategy, media planning and analysis & CRM efforts - ensuring that opportunities, best practices and learnings are shared and communicated across the organization.
• Proven experience in fast-paced, dynamic, and highly-collaborative retail environment.
• Must have seven + years’ experience in Retail, Affordable Luxury, Consumer Goods, Beauty (omni- channel retail experience required).
• Strong passion for digital marketing and retail
• Results focused, commercial mindset and commitment to continual optimization
• Accustomed to working with many stakeholders
• Strong written and verbal communication skills with the ability to communicate with stakeholders of all levels and seniority
• Highly organized, with an ability to work to deadlines, and to plan and prioritize short and long-term tasks effectively
• A good standard of computer literacy including the use of all Microsoft Office programs
• The ability to work independently and as part of a larger team
• Neustar or another mixed media modelling tool is essential
• Google platform (full stack) is essential
• Bloomreach or another large ESP is essential
• Meta/SNAP/Pinterest/TikTok Platform knowledge is highly desirable
• Adobe Analytics or GA4 is advantageous
  
  

About Pandora:

Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.

Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.