Media Director

The Director, of Media Planning, brings Media to life by designing, presenting, and overseeing our agency’s client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). Working “full stream” (up and down), the Director, Media Planning is an always-on role that is part of all important client activity. They collaborate with a core team that also includes Account, PM, Analytics, and Creative. The Director, Media Planning is responsible for bringing holistic, innovative, and creative thinking to our work.

Responsibilities

• Co-develop brief with Account, kicking off and leading the Investment team to write data-driven, innovative, and creative media recommendations
• Partner with Analytics Lead for plan framework and measurement approach
• Present recommendations to clients, including senior clients
• Lead internal teams through activation of approved recommendations through close partnership with the internal Operations team
• Actively engage in optimizations, testing, and key reporting initiatives
• Build and maintain client flowcharts
• Merchandise the agency through quality assurance and enthusiasm for our work
• Author cross-channel POVs for clients and for the agency
• Travel up to 20%

Qualifications, Education & Experience

• 8+ years of agency experience in media or planning role
• Unwavering client and team strength, with natural ability to build widely-felt trust and rapport
• Clear and diligent communication with internal and external teams, driving for big-picture comprehension and clarity of roles and tasks across all team members
• Excellent listening and critical thinking skills to understand diverging opinions and ideas from SMEs, ultimately making the right call for a client
• Consumer empathy that translates into highly engaging and high-performing work when deployed in market
• Proven ability to spot the need to pull in other team members for help and for depth, with the humility to act on it and share the spotlight appropriately
• Ability to inspire, deliver, nurture, and celebrate innovation and creativity
• Celebrating success widely and giving needed feedback to individuals directly, diplomatically, and decisively
• Confidence to command a room to ensure strategy is heard and aligned by all parties