Social Content and Engagement Strategist

Must be available for client calls and publishing of content during Korea Standard Time (KST) hours several days per week.

We are looking for a Social Content & Engagement Strategist that possess a true passion for building innovative digital experiences and uncovering the insights that will guide the creation of breakthrough social content for an international telecommunications and tech brand, engaging their specific target audiences in support of their unique business goals.

Key Responsibilities:

• Heavy management of global social content calendar
• Planning and coordination of calendar across multiple business units
• Posting and scheduling content
• Monitoring of content once published
• Heavy social analytics
• Monthly and quarterly reports
• Ad hoc reports for campaigns and events
• Heavy community management
• Monitoring global channels for comments
• Drafting responses for engagement
• Posting comments to channels
• Inputting analysis and insights into strategic/creative briefs

Additional Responsibilities:

• Lead the development and maintenance of social media best practice documents, oversee the timely creation of POV documents regarding any significant platform updates, trends and regulatory updates that may impact the client’s social media marketing efforts
• Manage ongoing optimization of the social strategy, playbook, community management, content creation, social promotions/contests, partnerships, and UGC to improving our delivery and enhance results
• Lead development of campaign content in partnership with the Community Managers and creative team
• Conducts and manages ongoing influencer & advocacy initiatives on behalf of clients that adhere to the FTC/FCC guidelines and best practices
• Partner with the analytics team to help develop recaps and reports, extrapolating key findings and making them relatable and actionable
• Ensures campaign goals/KPIs are met
• Serve as key day-to-day client counselor on social media strategy with the client, and troubleshoot issues as they arise
• Collaborate closely with partner agencies
• Supervise, train and mentor junior level employees
• Supports knowledge sharing between the Social and Content Marketing practice and other disciplines
• Supports and contributes to business development opportunities

Qualifications

• 4-7 years of social media and digital experience at an interactive, advertising, public relations/communications, or other marketing agency
• Sprinklr expertise
• Community management expertise
• Big brand experience, B2B experience is a plus
• Experience working on global complex brand is a plus
• Experience concepting, delivering and executing social media programs for leading consumer brands including social media, content marketing, and paid social media
• A content marketing strategy mindset that looks beyond the day-to-day social media posts, with the ability to marry social media strategy with a brand’s attitude, tone & voice in ways that build valuable and long-lasting relationships with the brand’s target consumers
• Driven by an avid curiosity that will help identify the next evolution of consumer behaviors on social media, as well as emerging community platforms and first-mover opportunities with existing platforms
• Possess a proven knowledge of major and emerging social channels, the specific rules of engagement for brands/advertisers on each as well as general platform policies
• Must have active accounts across key social media sites including, but not limited to, TikTok, Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn
• Ability to multitask and thrive in a fast-paced, dynamic environment
• Collaborative team player able to integrate with a diverse, talented agency team and the interpersonal skills needed to foster and build strong relationships with clients, vendors, platform representatives, etc.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ehnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,500 - $123,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off