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Posted March 31, 2023
Levi Strauss & Co.

Director, US Retail Marketing

Levi Strauss & Co.
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

You're an original. So are we.

We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen®, Signature by Levi Strauss & Co.™ and Beyond Yoga.

In this role, you will lead our US Retail Marketing team in the development of the Retail Marketing Strategy and annual plans that drive awareness, traffic, conversion, and supports commercial growth of Levi’s Retail Stores (Mainline and Outlet). You will leverage and amplify marketing tactics while also identifying new marketing tactics to test and learn from.

About The Job

  • Create the US Retail media strategy, media plans, media execution
  • Develop key market recommendations
  • Partner with Brand Media lead to create optimal media plan that compliments brand plans while achieving retail specific goals
  • Work with agency partner to develop creative and deliver to media outlets
  • Provide clear goals and measurable KPI’s; leverage results to inform subsequent and future marketing tactic/programs
  • Work with key cross functional partners in Merchandising, Planning/Ops, Brand Marketing, and BX to guide cross channel agreement on seasonal messaging and timing, including promotions
  • Own the Levi’s new store opening Marketing approach within the US. Implement 3 phased launch approach – create advanced buzz, launch/open with impact, and sustain momentum. Lead unique programming that differentiates Levi’s Stores from other points of distribution, elevates the experience, and gives people a reason to visit in-store:
  • Customization – in locations with tailor shops
  • In store events (music, leverage sports partnerships, influencer appearances)
  • Trial programs (partnership with local businesses, GWP, women’s and men’s events)
  • Retail theater (live windows, technology)
  • Be the champion of:
  • Macro and micro trends influencing Retail and inspiring youth culture today
  • Competitive insights around what is happening w/in the retail marketing landscape
  • Ensure broad based awareness for Marketing activity within the DTC commercial org, with goal to “market the marketing”:
  • Guide a holistic omni-initiatives including leveraging levi.com for elevated Retail awareness and loyalty acquisition to drive greater store awareness - Member of (2) leadership teams:
  • Be an active and participating member of DTCLT which includes: attending, contribution, and regularly presenting marketing plans and results in weekly status meetings; attending and providing input for monthly/quarterly business reviews; local market travel for events/launches; regular store visits w/ teams, etc.
  • Represent Retail Marketing needs on the US/Canada LT ongoing but especially during GTM
  • Accountable for budget management and implementation with continual drive to optimize ROI
  • Provide clear direction and coaching to the Retail Marketing team to promote engagement and retention

About You

  • Bachelors' Degree in Marketing, Business, or related field
  • 8+ years of relevant work experience with focus on retail or channel marketing
  • Proven track record driving multiple streams of work (creative brief to full Execution)
  • Experience leading teams

The expected starting salary range for this role is $138,000 - $213,500. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Here's a Small Snapshot

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered.

  • 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
  • Five hours of paid volunteer time per month with nonprofit organizations
  • Product discount of 60% off regular-price merchandise
  • Paid Family Leave

EOE M/F/Disability/Vets

LOCATION

San Francisco, CA, USA

FULL TIME/PART TIME

Full time

Current LS&Co Employees, apply via your Workday account.