Marketing Manager - Hilton San Diego Bayfront

The Hilton San Diego Bayfront is looking for it's next marketing professional to join their team as a Marketing Manager.

The Hilton San Diego Bayfront rises above the San Diego Bay and steps from the Gaslamp Quarter and Petco Park, Hilton San Diego Bayfront is the signature SoCal resort. The property features 1,190 guest rooms and suites, and more than 170,000 sq. ft. of elegant indoor and gorgeous outdoor event and meeting spaces. Guests can enjoy a tailored, urban coastal experience with bright and unparalleled views in every guest room, relaxing amenities, and locally-inspired dining.

Continue reading to review the position duties and qualifications and apply within to be considered for this exciting opportunity.

What will I be doing?

As a Marketing Manager, you would be responsible for proposing and implementing marketing strategies to promote revenue growth and generation in the hotel's continuing effort to deliver outstanding guest service and financial profitability. Specifically, you would be responsible for performing the following tasks to the highest standards:

Marketing and eComemrce Planning and Execution:

• Branding & Positioning: Establishes all messaging, positioning and marketing strategies understanding the impact to the hotels' business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
• Planning & Budgeting: Assists the Director of Marketing in the development of strategic marketing plans and annual marketing budgets along with the hotel’s General Managers, Directors of Sales, and Directors of Revenue Management. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Adjusts the marketing plan throughout the year as-needed based on performance data.
• On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) leaders to support local and group catering revenue generation.
• Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content & Asset Strategy: Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, and Digital & Print Advertising, Photography and Videography.
• Agency Management: Responsible for the agency vetting process, agency relationship, and ensuring agency alignment to the wider strategic plan and goals. This includes the management of all hotel marketing agencies, including but not limited to: social, PR, Digital and Creative. (if agency support exists)
• Revenue Optimization: Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance.
• Social Media: Development of comprehensive social media strategy across all hotels including content development, audience building and social influencer partnerships.
• Partnerships:
  • Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the MEC.
  • External Partnerships: Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning.

Human Resources:

• Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development.

Ownership & Corporate Meetings, Presentations and Reports:

• Prepares for the marketing performance story for hotel commercial meetings, ownership reviews, and corporate hotel reviews.
• Presents out on marketing activity and performance results utilizing supporting data /reports and maintains a forward-looking analysis/plan and strategic direction.

Supportive Functions:

• Provides analysis to support the development of the annual business plan and on-going measurements.
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.

What are we looking for?

Education:

• Bachelor's Degree required
  • Emphasis in marketing and/or public relations preferred

Experience:

• 3+ years of combined marketing, advertising, and/or ecommerce marketing experience.
• Prior hotel/travel industry experience is preferred, but not required

Specific Job Knowledge, Skill and Ability:

• Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels.
• Ability to perform critical analysis and to manage extensive amounts of information
• Excellent written skills
• Excellent presentation skills
• Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders.
• Ability to manage multiple projects and achieve deadlines
• Media buying experience, both traditional and digital.
• Copy development
• Software/Program Skills/Knowledge:
  • Microsoft Office (Word, Power Point, Excel & Outlook)
  • Social Media Websites (Facebook, Instagram, Twitter, etc)
  • CMS Platforms
  • Digital Analytics

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

The Benefits- Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

• Access to your pay when you need it through DailyPay (Based on hotel)
• Health insurance
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Go Hilton travel discount program
• Best-in-Class Paid Time Off (PTO)
• Supportive parental leave
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
• Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
• The Salary Range for this position is $68,000 - 80,000 based on experience**

Work Locations

Hilton San Diego Bayfront

Schedule

Full-time

Brand

Hilton Hotels & Resorts

Job

Marketing Services