Social Community Specialist

Job Summary

PulteGroup is looking for an individual with a passion for customer relationships and a knack for social channels to help fulfill the role of Social Community Specialist.

Your primary responsibilities would include helping to manage, maintain and delight customers who interact on all active social media channels across our 6 brands while adhering to social best practices and PulteGroup’s brand voice along with content creation and social reporting.

The ideal candidate for this position would be a resourceful, self-starter with a passion for social media and customer service, and an enthusiasm to actively engage consumers, use analytics to drive strategy, and collaborate with internal and external teams on how to utilize social media in a business-driving way while actively learning and growing within the marketing field.

Required Experience

• 2-3 years social media and/or customer service-related experience preferred.
• Bachelor's degree in Communications, Marketing, Journalism, or other relevant field.
• Experience and comfort using native and third-party social listening and management platforms.
• Experience creating, analyzing, and implementing data reporting to reach an agreed upon goal
• Creative writer with the ability to write in diverse tones and voices.
• Ability to understand and use perspectives from both fan and brand to inform community management.
• Knowledge of, or use of different social tracking aggregators, such as Hootsuite, SproutSocial, etc.
• Knowledge and experience with native social platform interfaces along with an active participation in/understanding of popular networks such as Facebook, Twitter, Instagram, TikTok, YouTube, etc
• Experience with graphic design tools such as Photoshop, Canva, or other (as long as you have proven knowledge of the platform).
  
  

Requirements

• Ability to commute to our Head Office in Atlanta located at 3350 Peachtree Rd NE on a 3 day a week basis (unless otherwise advised).
• Develop supplemental content to be shared with followers of our Centex, DiVosta and John Wieland brands.
• Manage comments and conversations within the respective Social Media channels and triage communication by department
• Strong organizational skills with the ability to manage multiple platforms, track feedback and be adaptable in a fast-paced environment
• Quick thinker, decision maker, open to sharing perspective, opinions, and ideas for improvement
• Reliable work ethic with the ability to work independently and diligently to ensure quick resolution to consumer inquires
• Strong organizational, planning and follow-through personality to get things done and completed in a timely manner
• Ability to work with internal partners to answer consumer inquires or direct customer concerns
• Skilled at providing data driven results. Be prepared to back this up with examples of how you directly supported community growth at your previous company or other experiential realm.
• Actively monitor the sentiment and perception of our brand on the web and well as gaining a clear understanding of what type of content our audiences are most responsive to
• Strong written skills and the ability to write compelling material while adhering to respective brand voice guidelines
• Ability to monitor social channels twice daily during alternating weekends
• Attention to detail
• Team player with an open mind, able to quickly adapt and jump-in when needed
  
  

Additional Responsibilities

• Developing and executing reports that help internal parties to better understand the conversations happening across our social channels and highlighting any upcoming concerns or negative threads. Present results to appropriate teams as needed.
• Assisting the Customer Care team by helping to direct customer warranty concerns to the proper channels and sitting in for National Customer Care Manager when needed.
• Researching, communicating, and managing influencer relationships
  • Communicating with legal team on payments and contracts
  • Reporting on influencer relationships and social results
  • Develop strategies to encourage user-generated content amongst our homeowners and respond to said user-generated content with positive, meaningful replies.
  • Work with social media manager to evaluate and send surprise and delight gifts to active homeowners on social media that properly align with our brand.
  • Actively contribute to reviewing social content created by our agency partners and ensure its adherence to our overall social strategy and best practices.
  • Aiding our field marketing counterparts to determine the performance of their social materials and helping to guide them in understanding and executing social best practices.
  • Communicating and executing Facebook Live events with field marketers.
    
    
PulteGroup, including affiliates, does not accept unsolicited assistance from search firms. If any search firm nevertheless submits an unsolicited resume to any employee at PulteGroup, including affiliates, via-email, the Internet or in any form and/or method without a valid written Statement of Work (must be a current SOW signed by Director, Talent Acquisition) in place for this position from PulteGroup, including affiliates HR/Recruitment, it will be deemed the sole property of PulteGroup. No fee will be paid in the event the candidate is hired by PulteGroup, including affiliates, as a result of the referral or through other means.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.

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Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.

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