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Posted March 31, 2023
Abbott

Sr. Social Media & Content Manager

Abbott
Alameda, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You’ll Also Have Access To

  • Career development with an international company where you can grow the career you dream of .
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care Division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As a Senior Social Media and Content Strategist, you will be responsible for developing and implementing effective social media and content strategies to improve brand awareness, evaluation, conversion, adoption/retention and loyalty for FreeStyle Libre brand.

Your role will also involve analyzing and reporting on the performance of social media content and working with cross-functional teams to ensure cohesive strategy and messaging across all channels.

What You’ll Work On

  • Develop and execute comprehensive social media and content strategies to meet the business objectives through demonstrating channel nuances and how channels work together.
  • Manage day-to-day social media operations, including content creation, publishing and moderation of global channels.
  • Partner with Areas and Countries to gain insights as to how content and social media can help drive incremental growth, increasing acquisition and retention.
  • Define the operational Model for social media at Global level and align the strategy and approach with Areas and Countries.
  • Collaborate, plan and align with cross-functional teams to create and execute content strategy it across all channels, including social media, email and web.
  • Analyze and report on the performance of content using various tools and platforms and adjust strategies and tactics as necessary to optimize results.
  • Oversee the creation and management of content calendars and content development to ensure consistent messaging across all channels.
  • Stay up to date with social media trends, algorithm changes, and emerging technologies to continually improve FreeStyle Libre brand social media presence.
  • Working with cross functional teams create influencer guidelines, template, campaigns and toolkits that can be adopted by Areas and Countries (where applicable).
  • Manage a team of social media manager and content specialists, providing guidance, support, and mentoring as needed.

Pay

The salary range for this position is 118, 100 – 236,100K based on experience.

Required Qualifications

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

Preferred Qualifications

  • 8+ years of experience in marketing, social media and content strategy.
  • Experience as regional and country brand manager in healthcare industry
  • Strong understanding of social media platforms, trends, and best practices.
  • Excellent writing and communication skills with an eye for detail.
  • Experience in analyzing and reporting on social media metrics to drive results.
  • Demonstrated ability to work collaboratively with cross-functional teams. At country and regional level
  • Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
  • Creative problem-solver with a track record of driving innovation in social media and content marketing.
  • Passion for social media and content marketing, with a willingness to stay up-to-date on emerging trends and technologies

Apply Now

  • Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

F... your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between $118,100 – $236,100