Digital Marketing Coordinator

TITLE: Digital Marketing Coordinator - Full Time Seasonal

STATUS: Full-time seasonal, mid-Spring through September 1, 2023. Remote work possible through May; some weekly in-person work required June–August.

REPORTS TO: Director of Marketing

DEPARTMENT: Marketing

WORKS WITH: Chief Marketing Officer, Director of Marketing, Digital Marketing Manager, Audience Development Coordinator, Public Relations & Communications Coordinator, seasonal staff and interns

PAY: $750/week, paid every two weeks. Onsite room and board (three meals/day) provided beginning June 1

Jacob’s Pillow seeks a Digital Marketing Coordinator to join the Marketing Department to develop, implement, and support digital marketing strategy that promotes the organization's mission and pillars of programming, including performances and artist residencies; professional training programs through The School at Jacob’s Pillow; Community Engagement programs; and Archives and audience engagement programs.

This role will work closely with the Director of Marketing and directly support the Digital Marketing Manager on the deployment of email campaigns and automations, assisting with social media campaigns and channels in collaboration with the Social Media Consultants, and contributing an active voice to all Marketing department efforts to reach new and existing audiences in clear, engaging, and creative ways.

Remote work is possible for this position leading up to June 1, 2023. From early June through September 1, this position requires routine weekly responsibilities in-person (scheduled in advance) during summer working hours at the annual Jacob’s Pillow Dance Festival.

NOTE: Although this contract will end on September 1, 2023, Jacob’s Pillow will provide notification by July 1 of whether this position will convert in September to an ongoing full-time, year-round position (remote work, with summer in-person responsibilities) with benefits and on a negotiated salary—and if so, will encourage the staff member in this position to consider joining Jacob’s Pillow year-round by applying for the converted position.

Responsibilities

• Email Marketing: Serve as lead writer and creator of Jacob’s Pillow email campaigns and email automations, including newsletters, promotional content, fundraising appeals, and customer service emails, supervised by the Digital Marketing Manager. Work with the Philanthropy department to track and implement email banner ads from Business Partners.
• Digital/Social Advertising and Campaign Analytics: In collaboration with the Digital Marketing Manager and Social Media Consultants, work with the Pillow’s digital marketing firm, Capacity Interactive, to create digital ad strategy and implement social media initiatives, including management of Facebook and Instagram campaigns. Support organic and paid social media campaigns by creating content, writing ad copy, and defining audience targeting segments and goals, alongside regular reporting. In collaboration with the Digital Marketing Manager, assist in managing CRM efforts aligned with audience segmentation and focused on acquisition as well as customer retention and loyalty. Analyze and report on the effectiveness of KPIs and digital marketing efforts using Google Analytics and other analytic tools.
• Website CMS: Support the Director of Marketing and Digital Marketing Manager with website projects, including webpage creation and editing, online calendar updates and regular website maintenance, assistance in development and implementation of SEO strategy, and suggesting areas of improvement.
• Team Collaboration: Work proactively alongside the Audience Development Coordinator, Marketing / Digital Media intern, and seasonal staff during Festival months (May-August), including on the creation and distribution of signage, webpages, and email campaigns. Assist with providing training and strategic support to interns, seasonal staff, and year-round staff as needed. Assist in creating seamless patron experience regarding access to on-demand digital content. Protect brand voice and integrity in all published and digitally distributed content.
• Other duties as assigned.
  

Preferred Qualifications

Candidates with alternative professional experiences and qualifications equivalent to those listed below are encouraged to apply.

• Previous digital marketing and/or arts organization experience
• Basic HTML knowledge
• Experience working with email marketing and automation services, such as MailChimp, Constant Contact, Wordfly, or Prospect2
• Experience working with Content Management Systems, including WordPress
• Experience working with CRM platforms such as Tessitura or Salesforce
• Strong written and communication skills
• Strong organizational skills, with experience in managing multiple projects at one time
• Availability for 6-day workweeks during the Festival
• Experience working with PhotoShop, InDesign, and other Creative Suite programs a plus
• Passion for and knowledge of dance and the performing arts a major plus
  

Skills & Qualities

• Demonstrate outstanding attention to detail
• Ability to solve problems in a strategic manner
• Strong analytical & communication skills
• Utilizes effective time-management skills
• Well-organized, self-motivated, goal-oriented, and flexible
  

TO APPLY

Please visit jacobspillow.org/employment to complete your application online. You will be prompted to upload a cover letter, resume, and references. All inquiries and materials will be confidential. Please do not submit your application by email or hard copy.

COVID-19 INFORMATION

Full COVID-19 vaccination is required as a condition of employment for all staff, interns, and fellows. As of January 1, 2023, Jacob's Pillow considers a person to be fully vaccinated for COVID-19 more than 2 weeks after having received a second booster shot, following a 2-dose series of a vaccine accepted by the World Health Organization. Please visit jacobspillow.org/health for more details on vaccines and our COVID policies for staff, artists, and audiences.

About Jacob’s Pillow

Jacob’s Pillow, a National Historic Landmark and recipient of the National Medal of Arts, is a year-round center for dance and home to America's longest-running international dance festival located in the beautiful Berkshires of Western Massachusetts. The Pillow encompasses the world-renowned international Jacob’s Pillow Dance Festival, presenting more than 50 dance companies and over 350 events each summer; The School at Jacob’s Pillow, one of the most prestigious professional dance training centers in the U.S.; the Pillow Lab, a residency program that supports new choreography; growing Community Engagement programs that serve local school children, artists, and community members alike; rare and extensive dance Archives, open to the public and available online at danceinteractive.jacobspillow.org, which chronicle more than a century of dance through photographs, videos of performances and talks with artists, costumes, and scholarly essays; and Apprenticeships, a Fellows Program, and an Internship Program that provide professional advancement and training opportunities.

It is with gratitude and humility that Jacob’s Pillow acknowledges that it rests on the ancestral homelands of the Muh-he-con-ne-ok or Mohican people, who are the Indigenous peoples of this land. Despite tremendous hardship in being forced from here, today, their community resides in Wisconsin and is known as the Stockbridge-Munsee Community. We pay honor and respect to their ancestors past and present as we commit to building a more inclusive and equitable space for all.

Jacob’s Pillow is committed to providing an inclusive, diverse, accessible, and equitable environment that cultivates the celebration of the art of dance and its positive impact on communities. Jacob’s Pillow’s mission is to support dance creation, presentation, education, and preservation; and to engage and deepen public appreciation and support for dance. Organization-wide values include inclusion, leadership, integrity, flexibility, partnership, and sustainability. Learn more about Jacob’s Pillow, its mission statement, and its values here .

Jacob’s Pillow is a registered 501(c)(3) not for profit organization and an equal opportunity employer. Jacob’s Pillow provides equal opportunity for all employees and applicants for employment without regard to race, color, creed, religion, gender, sexual orientation, national origin, age, marital status, mental or physical disability, pregnancy, military or veteran status, or any other basis prohibited by state or federal law. This policy also prohibits employees from harassing any other employee for any reason including, but not limited to, race, religion, sex, national origin, age, or disabled status.