Senior Manager, Genesis Multicultural & Corporate Brand Marketing

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

Location

NHQ

Purpose

~ Strategic lead on multicultural marketing for the Genesis brand. This person would be responsible for guiding the strategy, agency selection and management, measurement, crisis management, influencer, and social media advisor in all multicultural marketing for the Genesis brand. In addition, this Senior Manager would lead Genesis corporate branding efforts including setting strategies around the brand, alignment with CSR efforts, and corporate employee engagement. This would be delivered by utilizing strategies supporting the brand’s role on LinkedIn, the brand website, and other marketing opportunities to leverage Genesis leadership and employees to amplify the brand message and establish Genesis as a top talent recruiter and a work culture both business professionals and general consumers admire.

Major Responsibilities

~ Responsible for strategy development of the Multicultural Marketing for the Genesis brand.

~ Responsible for the hiring, development, execution, and management of multicultural marketing activities.

~ Activities include, but not limited to creative development and production; media planning; promotions; experiential/events, partnerships, sponsorships, CRM, direct marketing, internet marketing, dealer education, and community affairs.

~ Responsible for leading the strategic, selection, management, and performance metrics reporting (KPIs) for multicultural influencer marketing projects.

~ Assist in creating, developing, and implementing persuasive programs or projects to promote brand credibility, create a favorable public image and achieve corporate objectives.

~ Advise and support internal corporate education efforts around Multicultural awareness to improve employee inclusivity and engagement.

~ Build the corporate brand strategy for Genesis Motor America on LinkedIn as we establish and communicate our brand purpose, CSR efforts and sustainability messaging for the brand.

Major Responsibilities (continued)

~ Create a LinkedIn strategy to highlight leadership, engage employees and build up the Genesis brand as an employer brand that is admired.

~ Control expenditures in accordance with budget allocations for all multicultural and corporate branding projects.

~ Compile and contribute to weekly and monthly reports, presentations, and analytics of projects.

~ Maintain an awareness of changing marketing trends, consumer attitudes, and opinions to assist in the evaluation of new program proposals.

~ Communicate effectively with executives at both the U.S. and global levels, regional management, and the national retailer body.

~ Effectively coach, counsel, and develop staff.

~ Utilize the diverse talents of the staff by efficiently managing staff’s time, materials and budget while focusing on the goals and vision of the company.

~ Miscellaneous projects and requests needed to assist in the success of the Genesis brand in marketing projects.

Authority

~ Hiring and termination recommendations of direct reports.

~ Budget development, management, and analysis.

Education

~ Must be a high school graduate

~ Bachelor’s degree preferred

~ Master’s degree a plus

Related Experience

~ Eight plus years of experience, at least three to five years of directly related experience in marketing.

~ Two years of experience in an advertising agency, preferred.

~ Two to three years of supervisory experience desired.

Skills/Knowledge

~ Exceptional written and oral communication skills.

~ Knowledge of media platforms required (e.g., broadcast, internet, promotions, etc.).

~ Effective project, personnel, and budget management skills.

~ Proficient with Microsoft Word, PowerPoint, and Excel.

Certification Required

~ N/A

Physical Requirements

Normal office duties

Travel: 0% - 25%

Work may require occasional weekend and/or evening work.

Work Model

(80% Onsite/ 20% Remote)

Compensation

$126,225.00 - $187,000.00 Annual

Affilate

#Genesis

Benefits

Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.LLL