Public Relations Strategist

Description

Position Objective:

• Advance animal rights by building public relations strategy to generate media coverage of PETA's campaigns
• To coordinate outreach and correspondence with media representatives and establish long-lasting productive professional relationships to help ensure animal rights issues remain in the spotlight
  

Primary Responsibilities And Duties

• Establish, develop and maintain contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms
• Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts, including critical investigative, legal, and corporate animal-protection campaigns
• Develop story ideas to highlight PETA’s work, particularly the organization’s lesser-known efforts
• Create strategic direction for new pitch ideas and conceptualize ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
• Draft creative, concise, and interesting story pitches
• Keep up to date on job transitions/changes in the journalism industry
• Monitor trends in media coverage and news readership
• Represent the organization to the media
• Keep informed about PETA's work and media coverage
• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
• Perform any other duties assigned by the supervisor
  

Requirements

• Bachelor’s Degree or equivalent experience working in a professional environment
• Minimum of five years of professional working experience in public relations or the media industry
• Willingness and ability to be on call and during weekend and evening hours to cover breaking news
• Demonstrated extensive knowledge of the media industry
• Established relationship with national US reporters and editors preferred
• Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
• An interest in the news and public relations
• Ability to deal with a variety of people in a professional manner
• Ability to work on multiple projects simultaneously and stay organized
• Proven ability to take initiative and follow-through
• Ability to make sound judgments and work independently
• Exceptional written and verbal communication skills
• Ability to work well under pressure and meet tight deadlines
• Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues in a professional manner
• This position requires proof of the COVID-19 full vaccination and booster
• Commitment to the objectives of the organization
  

The salary range for this position is $57,500 - $75,000 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here