Social Media Manager

The health care system for children and their families is broken. It is built on an antiquated and cumbersome model of in person care, waiting rooms, appointment times, insurance deductibles & copays, nurses (vs. doctors), and adult-focused telemedicine support. This leads to unhelpful and inappropriate care for children and families feeling stressed and alone.

We believe children deserve better. That means fast, high quality, accessible cost efficient medical care designed specifically for children and families. No compromises!

Additionally, we believe that to deliver a great product experience, we need a great team! We are dedicated to building a (technology, business, and medical) team that is aligned and energized around our mission, and motivated to grow alongside the business!

We are a mission and values driven company. Our core values are: Care for people. Get things done. Celebrate learning. Do the right thing. Embrace transparency. Believe in the mission. 🫐 💙

The Opportunity:

As Blueberry’s first social media hire, you will have the incredible opportunity of helping us scale organic social traffic, build affiliate / micro-influencer partnerships, and foster community across social platforms. If having extreme ownership over an impactful marketing program is something that excites you, read on!

Who You Are:

• Experiment driven - best practices are good, but you want to get your hands dirty and be creative. You don’t shy away from data, AI, or a/b testing, when formulating strategies to unlock growth.
• Social whiz - You don’t view social as a nice to have, but an integral and key channel for building reaching, engagement, and community. You likely use social quite a bit yourself, and find it to be a good way to stay in touch and learn about new products.
• Psychological mastermind - You like to understand what gets people to tick! You leverage psychological principles to develop content and campaigns aimed driving positive engagement.
• Team player - Past colleagues, managers, and direct reports view you as a trusted partner who knows how to address challenges with empathy and integrity. You want the whole team to win!
• Cultural champion - You build a deep connection to the context of the organization in order to incorporate new ideas and help the team operate closer to our values.
• Enthusiastic owner - You embrace the opportunity to have an outsized impact, don’t view any problem as too big or too small, and know when and how to identify priorities.
  
  

What You’ll Own:

• Create, edit, publish daily content for social channels including Facebook, Instagram, TikTok, and YouTube, that builds meaningful engagement and encourages viewers to take action.
• Own affiliate and influencer partnerships. You’d be responsible for owning / and scaling our influencer and affiliate partnerships from ~50 to 500! *Create and launch a strategy for building a community across social platforms, everything from interactive IG lives, surveys / market research, and data-driven investments.
• Measuring performance of social platforms against our business goals, and leveraging data-driven insights to continually improve our KPI’s.
  
  

Experience You’ll Need:

• 3+ years of experience leading social at a high-growth DTC or consumer goods company with $10MM+ revenue
• Experience managing social for a growing DTC brand preferred!
• Comfort using data to inform decision-making.
• Bonus - early or growth stage startup experience
• Interest or past experience in healthcare.
• Expected Salary Range: $80 - 110k dependent on location & experience