TikTokAds and InstagramAds (Paid Media) Analyst

Kyra’s a global creator economy company that bridges the gap between brands and TikTok creators. We are a team of creators at our core, producing best-in-class social content geared for Gen-Z while accelerating a world for creators to do the same with ease.

Our portfolio encompasses Kyra Originals, our originally produced TikTok channel that reaches more than 13M monthly viewers; Kyra Profile, our Gen Z creator incubator program; Kyra Studios, our production studio that creates social content on behalf of brands.

We raised $10 million in Series A funding to build & launch a brand new platform that will revolutionize the creator economy as we know it by empowering creators. The Kyra platform is a place where creators find new deals with the best brands in the world and get paid for pursuing their passions.

We work with a diverse slate of creators including Abby Roberts, Iconicakes, and Nintendo Grl, and global blue-chip brands such as Nike, Converse, Levi’s, Calvin Klein and more.

Reporting to: TikTokAds and InstagramAds (Paid Media) Analyst

Salary: $65,000 per annum

🌐 Our Ways of Working

As a remote-first company you will be working across multiple time zones with team members located across the United Kingdom, Europe and the United States (New York & LA).

🚀 What you’ll be doing:

The TikTokAds and InstagramAds (Paid Media) Analyst will work closely with Paid Media Marketing Manager to continually optimize paid campaign performance across different channels for internal and external stakeholders.

You will be responsible for:

• Planning, managing and implementing digital campaigns across key paid channels with a main focus on TikTok. Other channels include Facebook & Google advertising
• Activating campaigns and analyzing results in order to make optimisations & maximize paid sales performance
• Use your findings and a ‘test and learn’ approach to continually work to improve campaign performance against KPIs
• Building and maintaining solid relationships across different departments
• Educating clients on Kyra’s paid media offerings
• Presenting findings to clients on a regular basis
• Report on the performance of campaigns, and make recommendations for improvement to internal stakeholders
• Staying up to date with changes on paid marketing channels and suggesting changes to campaigns where needed

To thrive in this role we think you’ll need:

• A deep understanding of the TikTok advertising landscape
• At least 2-3 years experience in digital paid media roles (TT/IG/FB/YT)
• Experience in improving campaign performance based on your own analysis
• Be able to confidently work with paid media budgets of $100k+
• Be proficient in excel
• The ability to taking ownership of essential administrative tasks and delivering them to a high standard
• Exceptional numeracy skills
• Be analytically minded
• Be able to make & justify decisions that improve client performance
• Be comfortable working with clients and internal teams across different countries and time zones

We reckon you might not be a huge fan of this role if:

• You don’t like working with big amounts of data and numbers
• Don’t work well autonomously
• Don’t like just giving things a try

🙌 What we’ll offer you:

Remote working: we operate a remote working model - with the option to work from our co working spaces 🏠

• Flexible working: we trust our team to own their time to balance work and life! ⏰
• 25 days vacation plus public holidays 🏖️
• Paid Wellness Leave: if you’re unwell we offer up to 4 weeks wellness leave at full pay 😌
• Remote/Online onboarding: you will have regular catch ups with your manager and team during your onboarding (and after) to make sure that you're fully supported in your role 💻 👋
• Your Development: we will support your professional growth via an annual personal training and development budget 🌱
• Discretionary Bonus Scheme 💸
• Employee Assistance Program to support your personal needs in and out of work 💚
• Contributory pension scheme 📈
• A chance to be part of a fun, creative, supportive and diverse team 💫

🕵️ Hiring Process (Remote)

1. ‘Story Swap’ with our Talent Acquisition Manager - so we can learn more about your career journey & you can learn more about us (30 mins.)
2. Capabilities Interview with our Paid Media Manager (1 hour)
3. Task - to be completed virtually
4. Final Interview to discuss your task with the Paid Media Manager, Head of Studios & Head of People(45 mins.)