Associate Director - Storytelling Lab Digital Content Strategist

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Overview

Here’s your chance to shape and inspire meaningful conversations that will help change lives. As the epicenter of breakthrough, creative content, Lilly’s LMS StoryLab fuses human-centric insights, data, a customer-centric mindset, and empathetic creativity to cultivate authentic connections between our suite of product brands and the people we aim to serve.

Powered by purpose, this boutique-style storytelling squad brings a steadfast passion for creating meaningful brand-inspired storytelling experiences. As the chief content steward, you will lead the creation, curation, and syndication of a relevant, actionable strategic content plan that spans the digital landscape. Leveraging your digital expertise and data chops, you will cultivate content encounters that flow seamlessly across touchpoints and screens to bring the brand story to life.

Equal parts strategist, analyzer, content creator, collaborator, and storyteller, your passion for solving problems through strategic content will help distinguish our product brands through industry-leading storytelling solutions that rise above the cluttered marketplace. You will collaborate closely with your Creative and Content Strategy colleagues, in partnership with the Account Strategy Team, to co-create transformative concepts that transcend the digital landscape. From videos and social posts to websites and emails, you’ll translate strategic intent into a content strategy to create a cohesive storytelling journey across the digital spectrum that engages our customers at every step.

What You’ll Do

• Practice and promote a people-first perspective.
• Foster a culture of passion, empathetic creativity, integrity, trust, agility, inclusion, collaboration, and cohesiveness.
• Develop a keen understanding of the brands’ vision, strategy, objectives, and target customers to ensure the content strategy is positioned to help solve unique and complex business problems.
• Craft a unified content strategy that supports brands' business goals and target audience needs through digital activation like social, digital, .com, and CRM communications.
• Leverage the customer journey and user personas to thread customized content opportunities across paid and owned media channels to simply and distinctively drive brand awareness and equity with key stakeholders.
• Partner closely with StoryLab colleagues and Channel champions (Social, SEO, CRM, Brand) to develop fit-for-platform content that’s informed, relevant, and cohesive, creating a personalized narrative that can be utilized across an omnichannel paid, earned, shared, and owned landscape.
• Distill and share content strategy with clients, using supporting visuals to bring your content vision to life.
• Embrace a data-driven mindset by partnering with internal teams on a learning agenda and analyzing data metrics to generate learnings and optimize campaign results.
• Repurpose and refresh content to offer maximum value to your audience and gain the best ROI from each piece.
• Demonstrate an agile mindset, prioritizing the workflow to manage and deliver multiple projects simultaneously.
• Mentor and inspire associate copywriters to curate best-in-class creative content while working within existing brand guidelines and medical, legal, and regulatory requirements.
• Ensure content is produced to the highest standards of accuracy, quality, and compliance.
  
  

What You’ll Bring

• Compelling storyteller with a design sensibility to envision how content can live across the digital landscape.
• Strategic thinker with a flair for fusing strategic insights with creative content that embodies the hearts and minds of our audience to build a bridge between the brand and its customers.
• Creative innovator with a passion for curating authentic, relatable, strategic storytelling content with a thorough understanding of the contextual content opportunities within the media landscape.
• Intentional collaborator who invites and encourages dialogue to artfully fuse content, design, and platform best practices with experience collaborating with cross-functional teams.
• Omnichannel integrator with the vision and connection points to create a cohesive content journey across paid, earned, shared, and owned channels.
• Agile player who thrives in a fast-paced, complex environment to expertly and gracefully manage the content workflow to deliver high-caliber work within a small, but mighty team.
• Mentor peer leader who inspires excellence and empowers collaborative team dynamics.
  
  

Basic Qualifications

• Bachelor’s Degree in English, Journalism, Communications, Advertising, or related field.
• 4 years of experience as a copywriter and/or content strategist for consumer product brands, including demonstrated experience producing digital-first content campaigns baked in data and insights.
• 2+ years operating with a team of designers, content developers, and digital subject matter experts with a passion for collaborating with cross-functional teams with big ideas to drive omnichannel integration.
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
  
  

Additional Skills

• Ability to distill and visualize content strategy recommendations to gain excitement and support from internal clients.
• Established record of leading breakthrough storytelling in a content producer/associate director role in an agency and/or in an in-house team.
• Entrepreneurial spirit who thrives in navigating new spaces with the ability to think creatively using a solutions-oriented mindset.
• Recognized understanding of how to apply research and insights, brand strategy and voice, content strategy, information architecture, omnichannel implementation, and in-market data to engage and optimize digital content interactions with key customers.
• Avid storyteller with strong production experience and writing background to shape unique, compelling stories across the digital ecosystem that engage consumers in alignment with brands’ objectives.
• Data-driven mentality with continuous curiosity to optimize content efforts in the digital environment.
• Pharmaceutical and/or healthcare experience.
• Experience with content management tools.
  
  

What You Should Share

• Portfolio of Relevant Work: This should showcase your experience in curating a content plan including strategy, organization, and creation to solve complex business problems and optimize brand performance. Please include any supporting data and performance results.
  
  

Additional Information

Domestic travel is expected as conditions and business needs arise.

Additional Information

• Travel Expected: 5-10%
• Location: Indianapolis, IN
  
  

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

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Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).

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