Assoc. Director, Media & Celebrity Engagement

Since 1984, Share Our Strength® has led the fight against hunger and poverty by inspiring and organizing individuals and businesses to share their strengths. Today, through the No Kid Hungry and Cooking Matters campaigns, Share Our Strength is ending childhood hunger in America by ensuring all children get the healthy food they need. No child should go hungry in America – we’re on our way to making that a reality and we want you to join us. We’re bold, creative, always open to new ideas, and 100% dedicated to our mission. If that sounds like you, we’d like you to consider becoming part of our team.

The Associate Director, Media & Celebrity Engagement is responsible for leading and implementing national consumer media and celebrity, athlete and influencer engagement strategies that elevate awareness of Share Our Strength’s mission and initiatives, including the No Kid Hungry campaign, among a national audience. Candidates should have a communication and/or marketing background with leadership experience and a proven track record of collaboration and building positive relationships with internal and external stakeholders. In-house corporate, public relations or talent agency experience is strongly desired. The successful candidate will bring a strong sense of hospitality and appreciation of teamwork, a strategic mindset with a tactical approach, creative thinking, strong writing ability and presentation skills, and proficiency balancing a diverse set of priorities that may include—but is not limited to—developing communications plans for annual campaigns and high-profile announcements, message and media trainings, events and talent outreach and stewardship.

This position is preferably based in Washington, D.C. (hybrid two days in the office) but could be fully remote for the right candidate. This position will offer a range of $97,000 to $110,000. Exact compensation may vary based on skills, experience, and geographic location.

Duties And Responsibilities

• Lead strategy and execution of national consumer media plans for various organizational campaigns and high-profile announcements to support organization’s programmatic and fundraising priorities.
• Set the vision and lead celebrity and influencer relations programming, including recruitment, stewardship and meaningful engagement strategies that are mutually beneficial for Share Our Strength and our champions.
• Oversee the work of national PR firms, setting the strategy and operationalizing story ideas to secure national coverage in entertainment, celebrity, and general lifestyle consumer press.
• Cultivate new and activate current media partners through earned, paid and pro-bono placements.
• Lead site visits, impact trips and other activities that deepen celebrity, influencer and consumer media understanding and engagement in our work.
• Build and maintain strong relationships with reporters, producers, media partners, celebrities, influencers, and talent representatives.
• Craft and edit written materials, including talking points, press releases and toolkits.
• Manage Senior Manager, Celebrity & Media Engagement, and budget lines with up to 25% travel.

Qualifications

• 8+ years of experience in communications, marketing, public relations, entertainment, or related industries.
• Agency and/or non-profit experience strongly preferred.
• Demonstrated leadership in developing and implementing multi-faceted communications strategies and campaigns, with an emphasis on earned and paid media, celebrity & influencer relations.
• Strong grasp on the consumer lifestyle and entertainment industry, as well as cause marketing initiatives that engage celebrities and influencers.
• People management experience and a strong ability to coach junior staff to reach their full potential.
• Up to date understanding of the media landscape, including growing and emerging mediums, such as podcasts and livestreams.
• Strong writer, with experience drafting strategic communications plans and media-facing materials.
• Highly strategic and organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven and service-focused environment.
• Must be proactive and a self-starter. Excellent problem-solving and implementation skills.
• Ability to collaborate effectively and to work well as a member of multiple teams.
• Strong presentations skills, interpersonal skills, and including ability to cultivate strong professional relationships with a range of groups both in person and by writing/phone.
• A strong desire to contribute to Share Our Strength’s mission.

COVID VACCINATION REQUIREMENT

Share Our Strength is committed to providing a safe and healthy workplace for our staff. In order to maintain this safety, we have implemented a mandatory vaccination policy for all staff. This position is subject to the policy (on the website). If selected for the role you will be required to present proof of full vaccination prior to your start date.

COMPREHENSIVE BENEFIT PLAN

We offer a comprehensive benefits plan which currently includes, but is not limited to, health insurance, dental insurance, vision insurance, retirement, wellness benefits, and paid time off (vacation leave, sick leave, personal leave, holiday, parental leave, bereavement leave, military leave, and jury duty leave).

DIVERSITY

At Share Our Strength, we value an individual’s diversity of backgrounds, experiences, ideas, and perspectives. A hallmark of our history, culture and values has been the organization’s desire to bring together motivated, intelligent, and talented people to work together to find and implement solutions to end hunger and poverty in the U.S. and abroad. We each come to Share Our Strength with a unique background, but together we form a team that yields amazing results. This shared value of encouraging and embracing diversity in our organization fosters a workplace and culture that is highlighted for its innovation, open expression of ideas, and collaboration. With a strong shared commitment to the organization’s mission, and a unique blend of individual strengths, we are all working toward ensuring that every individual can live a healthy and productive life.