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Posted April 05, 2023
Unilever

Senior PR & Influencer Marketing Manager – Beauty & Wellbeing

Unilever
Englewood Cliffs, NJ, USA ⚠ [Archived] No Longer Accepting Applicants

The Beauty & Wellbeing (B&W) division at Unilever houses iconic and loved Hair & Skin Care brands like TRESemme, Vaseline, Nexxus, and Love Beauty & Planet. PR and Influencer Marketing is a critical pillar in brand marketing plans to drive brand equities, engagement, and overall business objectives.

Who You Are And What You'll Do

As the B&W Sr. PR & Influencer Marketing Manager, you will be the resident PR expert and support the B&W portfolio of Hair & Skin brands with a focus on TRESemme and Vaseline. You will drive to use the voice of others to amplify brand messages to authentically build credibility and trust with audiences to drive business and communications goals.

  • External communications, PR & Influencer Marketing strategy
  • Partner with the brand marketing teams on their campaigns or new core/innovation launches developing specific plans and assets and execute in market
  • Generate innovative ideas and identify agile opportunities that can add value to campaigns while working to maximize proposed approaches in partnership with agencies.
  • Approve and manage the annual PR and Influencer budgets with brand teams
  • Manage PR and Influencer marketing agencies
  • Lead the PR & Influencer measurement and in-market optimization
  • Set annual KPIs for PR and influencer marketing programs across the portfolio
  • Partner closely with paid media counterparts and B&W hub team to optimize campaigns and maximize the power of paid and earned media.
  • Maintain strong media contacts and be the external-facing PR and Influencer marketing expert for B&W US
  • Local issues management (US and Canada)
  • Partner with the Personal Care division to lead execution of scale events
  • Manage B&W product awards strategy and execution
  • Thought leadership on PR, social media trends and influencer news
  • Manage a team of 2 direct reports focused on influencer marketing for Hair & Skin

What You'll Need To Succeed

  • An expert in PR, communications and influencer marketing (8-10 years of experience either at an agency and/or in-house), with perfect understanding of what does and does not work in PR and Influencer Marketing channels
  • A beauty crafter who is able to create compelling stories (written and visual content) to deliver maximum earned coverage across earned and paid channels
  • A self-starter who is obsessed with tangible business results, OKRs and pioneering new models – pushing the boundaries of what it takes to land impactful PR and influencer content (that drives engagement and ultimately sales)
  • A collaborator who thrives on working together with different teams and marketing specialties to execute programs with excellence and clarity
  • A strategist and executor that leverages the thinking skills to develop strong programs for innovation and purpose campaigns while leading the agenda on leadership and culturally relevant topics.
  • Proven track record with executing award-winning PR and influencer marketing programs in the US (for both product and purpose campaigns.)
  • A Talent Catalyst that can manage members of the team to work independently and own work/projects, taking pride in developing their skills
  • Be in control of risk & issues management – identify potential risks, mitigation, contribute to live issues management led by corporate comms incl. seeking the correct inputs from brand, R&D
  • Existing media contacts with consumer and trade beauty print and online media, and broadcast outlets

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Unilever: Life | LinkedIn | Strategy | Unilever | Why work for Unilever | Careers at Unilever | Unilever Global Website | Check Out Our Space

Pay: The pay range for this position is $135,600 to $203,300. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.