Skip to main content
Posted April 05, 2023
Road Scholar

Social Media Sr. Specialist - Remote Opportunity!

Road Scholar
Boston, MA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

If you’re a social media virtuoso who believes in the educational rewards of travel, this could be your dream job! We’re Road Scholar, the not-for-profit leader in educational travel for adults, and we’re looking to add a new social media expert to our Communications team. Don’t think of us as a travel company. We’re more like a university of the world, offering educational adventures to adults in nearly 100 countries.

This is a remote opportunity.

If you get this job, and someone asks “what you do for a living,” you might say…

  • “I work for a not-for-profit called Road Scholar that provides educational travel experiences for older adults. That’s: ROAD Scholar. R-O-A-D Scholar.”
  • “We’re not a tour operator; we’re a not-for-profit organization with an educational mission. A university of the world, really.”
  • “We’re headquartered in Boston, but we’re now a remote company with amazing, flexible work hours and travel opportunities!”
  • “I work on the PR team as the Social Media Manager, so I design and execute Road Scholar’s social media strategy.”
  • “I help cultivate the relationships between Road Scholar and our community and expand our audience through brand awareness.”
  • “My favorite things about my job are the amazing people I work with, the supportive and collaborative company culture, and knowing that I contribute to our educational mission!”
  • “I also love how inspiring our participants are; they show me every day what it means to ‘age adventurously’ and to be a ‘lifelong learner.’”

You will...

  • Plan, design, and execute all posting across Facebook and Instagram, as well as consider and develop strategies for Pinterest and, potentially, TikTok
  • Manage admin duties, engagement, and trip planning in Road Scholar’s Facebook groups and design strategies to recruit new members
  • Help develop and manage Road Scholar’s social media influencer program
  • Use analytics to inform social media strategies and campaigns, designed by you
  • Manage a Facebook ad budget and use metrics to guide ad strategies
  • Report to and support the Director of Public Relations, but also work collaboratively with colleagues in Marketing, Communications, Development, Participant Experience, Programs, and beyond

You need...

  • Have 3-5 years experience using social media marketing strategies
  • Have a degree in marketing, communications, writing, or another related major
  • Have an innate drive to succeed; you take initiative and have experience as a leader
  • Are a skilled written communicator who views social media captions as an art
  • Are creative, outside-the-box thinker with strong problem-solving skills
  • Are organized, detail-oriented, and self-motivated multi-tasker
  • Are independent, diligent, and disciplined with proven ability to work remotely
  • Have a keen eye for design and experience creating social media graphics using a program like Photoshop or Canva
  • Have experience using analytics to design a social media strategy

A plus..

  • Background and/or passion for travel, education, or not-for-profit work
  • Comfortable and charismatic when public speaking or on camera
  • A background in video production or editing

Road Scholar offers a remote-first work environment with the option to work at one of the local campuses as needed. Road Scholar currently has a mandate in place with regards to working on site, attending events and/or programs. Employees are required to show proof vaccination status, including the 2 COVID-19 vaccinations and the booster.

Why join the Road Scholar Team...

We Offer Competitive Compensation And Excellent Benefits

  • Medical, Dental and Vision Insurance
  • 3 weeks of Vacation Time
  • Up to 8 days of Sick Time
  • Remote work environment!
  • Paid Holidays
  • Retirement Plan with a company match up to 5%
  • Identity Protection
  • Unlimited On-line Training thru Linkedinlearning.com
  • Learn more at https://www.roadscholar.org/ca... submit a cover letter with your resume for serious consideration.

    An Equal Opportunity Employer

    Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer, we consider applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, pregnancy, illness, marital or veteran status or disability or any other status protected by applicable law