Senior Manager-Marketing Strategy

Job Summary:

As a Senior Manager, Marketing Strategy, you will bring the magic of Disney into homes around the world. You will be part of the Disney Consumer Products, Games and Publishing's (CPGP) marketing strategy team developing compelling marketing programs for commercial priorities, and working with your partners to drive campaigns. As a storyteller, you will craft and implement strategies that connect with consumers in groundbreaking new ways.

You will have knowledge of the marketing drivers, a curiosity for data and improvement, and a desire to connect insights and your voice to champion change.

You will work with beloved franchises such as Mickey & Friends, Disney Princess, Disney's Frozen, and Pixar. A day with CPGP may begin with driving long-term global marketing planning, leading a global marketing Task Force on a campaign touching multiple lines of business, working with business leads to help craft a multi-year marketing plan, or providing strategic feedback to agency partners to help shape the world-renown creative Disney is known for. Your experience with social (Facebook, Instagram, YouTube, TikTok), digital (Ad-based, web, E-commerce), experiential, influencer, retail, and content-based marketing will help promote impactful and efficient marketing programs.

This position will report to the Director, Marketing Strategy.

Responsibilities:

• Lead the marketing strategy development process, ensuring strong strategic inputs to partners. Drive follow-up processes and build timelines to keep overall marketing activations on schedule
• Lead a team of cross-functional partners as it relates to assigned projects and campaigns. Host regular meetings, share audience insights, and develop go-to-market strategies
• Drive the development and implementation of marketing communications programs and brand initiatives while ensuring tactical plans deliver against business objectives and strategies
• Track trends, research, and consumer insights to guide the development of campaign roadmaps, briefs, and integrated communication plans
• Develop forecasts in collaboration with leadership, supervise ongoing program expenditures, make forecast recommendations on a monthly basis, and communicate significant shifts to management
• Work with the Marketing Strategy Manager to track the implementation of programs; conduct post-mortem analyses
• Work closely with Marketing Strategy leadership to improve message reach and maintain continuity across audiences. Develop an understanding of the CPGP business and core consumers to build marketing strategies and franchise positioning to drive overall business goals

Basic Qualifications:

• 10+ years of related Marketing or Sales strategy experience
• Outstanding verbal and written communication and project leadership skills
• Proven ability to collaborate with and achieve actionable results through others, build strong and sustainable relationships, and interact at all levels of the organization
• Strong organizational and time management skills
• Flexibility and proficiency in ambiguity and leading teams through changes in strategic direction and/or priorities
• An optimistic professional who leads by example

Preferred Qualifications:

• Experience with national-level campaigns and marketing target audience expertise
• Knowledge of product development and new product launches
• Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Management

Required Education:

Bachelor's Degree in Marketing, Business, Communications, or equivalent work experience

Preferred Education:

Master's in Business Administration

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com... Us:

The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business across toys, apparel, home goods, digital games and apps; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

The Walt Disney Company, together with our subsidiaries and affiliates, is a diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of crafting stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to build entertainment experiences that are both universally and locally loved.

You will work in Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.

Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a culture where ideas and decisions from all people help us grow, build the best stories and be relevant in a changing world.

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