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Posted April 06, 2023
DAOU

Senior Manager, Social Media

DAOU
Paso Robles, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $70,000 to $80,000 Annually

We are seeking the next leader of the DAOU social media segment. The Sr. Social Media Manager role will be responsible for DAOU organic content strategies spanning across Instagram, Facebook, Twitter, TikTok and Snapchat. We love finding new ways to bridge social media storytelling and DAOU’s overall company mission to become the #1 Luxury global winery and create the extraordinary in everything that we do.

Social Media is the very foundation that allows DAOU ecommerce to thrive. It is the primary traffic driver to our digital properties and delivers our promise of cultural relevance and authenticity.

You will own the relationship with external creative digital agencies, in-house media & PR team, membership and Customer experience team. This role requires strategic orchestration of resources to ensure we are delivering impact to the brand and digital channels. This requires a keen understanding of business priorities, social platform capabilities and target audiences. Influencer marketing experience a plus.

Core Responsibilities

  • Lead the strategic direction for DAOU social media.
  • Manage and create social media campaigns, ranging from seasonal promotions to product launches and evergreen brand-building.
  • Own all day-to-day social media operations, inserting “community-first” thinking into everything you do.
  • Create and manage monthly editorial calendar to ensure all content is planned and aligned to relevant seasonal, cultural and brand initiatives.
  • Always stay on top of social memes / culture surfacing trends to share with the wider team; stay informed on the platform best practices.

Requirements

  • Must be at least 21 years old.
  • Familiarity with wine industry preferred.
  • Excellent written & verbal communication skills.

Success Factors & Preferred Skills

  • Agency and vendor management.
  • Social Media community management experience.
  • Exceptional formal and colloquial communication skills.
  • Having partnered with designers / creative agencies to develop visual assets for social media.
  • Understanding of social media trends.
  • Deep platform expertise on Instagram, TikTok and Twitter.
  • Experience with tools like Sprout Social, Sprinklr.

Working Conditions

  • Regular working schedule to include weekdays, weekends, and holidays.
  • Long and irregular hours during peak seasons and special events.
  • Must be able to lift at least 40 lbs.
  • Sitting for long periods of time (8 hours per day).
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Compensation range for this role: $70,000-$80,000/yr

Benefits

401K with 4% matching by employer, Medical, Dental, Vision, Life.

The purpose of this summary is to describe the essential job functions and the level of work performed by individuals assigned to this position. This description is not an exhaustive list of all job duties performed by this position. Management reserves the right to modify, add or remove duties from particular jobs and assign other duties as necessary.

DAOU is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.