Product Manager, Web & CRM

The Opportunity

We’re the creator of BetterSleep: the app that has helped more than 55 million people sleep and feel better across the globe. We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, all available in over 6 different languages! We set out on a mission to help people change their lives with a better night's sleep.

Who are we and why join us?

• We are taking sleep to the next level. We combine great content, cutting-edge technology, and data-driven product development to constantly learn, iterate, and improve.
• We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our members.
• We are a community that grows together - both professionally and personally. Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one.
• We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!

What are we looking for?

BetterSleep is looking for a Product Manager, Web & CRM with experience and passion for building successful lifecycle marketing strategy for consumer (D2C) products. This individual will lead the web funnel & CRM strategy, its roadmap and end-to-end implementation, working to deliver a top performing workflow by using data, creativity, intuition and innovative thinking. It is an exciting opportunity for someone who wants to make a real difference in the world.

Responsibilities :

• Developing and implementing a web funnel & CRM strategy that drives user acquisition and conversion;
• Determine which pages in the web funnel will be used and the messaging that will be used to drive users to the app;
• Analyzing user data to identify opportunities for funnel optimization;
• Build the CRM strategy and user journey with emails, push notifications and in-app messages;
• Utilize A/B testing to determine which messages and visuals are most effective in driving users to the app;
• Track and analyze user data; use analytics to monitor and measure the performance of the web funnel & CRM journey;
• Working with cross-functional teams to design and develop new web funnel pages;
• Run campaigns in various channels like: email, push notifications, in-app campaigns;
• Developing and implementing KPIs and metrics to measure success and user engagement;
• Collaborating with the engineering team, marketing and design teams to ensure user experience and product quality;
• Connecting with users to understand their needs and feedback and incorporating them into the product;
• Maintaining a competitive understanding of the digital landscape and proactively identifying changes and trends in the market.

Requirements:

• 3-5 years of experience in a senior product role at a D2C company focusing on the web funnel with proven success through measurable impact;
• Growth and experiment-driven mindset with a proven ability to execute and deliver results;
• Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions;
• Ability to make quick and effective decisions in a fast-paced environment;
• Super analytical: proven experience in using data and relevant tools for driving critical business outcomes;
• Technical: Strong understanding of how applications are built, ability to participate in technical decisions, ability to read basic code and write SQL queries;
• Experience in quickly launching products on a regular basis in an agile environment with a track record of delivering products on time and with high quality.
• Great eye for UX and understanding of its related metrics.
• Excellent organizational and leadership skills, strong attention to detail, able to work independently
• Fluent in tools like ‘iterable’, ‘hubspot for running in-app campaigns and email marketing while AB testing (bonus).

Benefits

• Competitive salary & equity compensation
• 401k benefits with employer matching contribution
• Excellent health, dental, and vision coverage
• Ridiculous perks program
• Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
• Commuter & lunch benefits, FSA accounts, and Employee Stock Purchase Programs
• Free access to Tele-health & BetterHelp services
• Any piece of hardware or software that will make you happy and productive
• Awesome people to work with
• Nothing to slow you down
• Helping people live a better life, every day.