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Posted April 07, 2023
Pei Wei

Marketing Content Creator

Pei Wei
Irving, TX, USA ⚠ [Archived] No Longer Accepting Applicants

Full Time Position

Serving high quality dine in, take out, pick up and curbside, Pei Wei is one of four brands within a portfolio making us the second largest Asian chain in the nation. Join our team and belong to an organization with strong core values and a passion for people and excellent cuisine.

Now seeking a Marketing Content Creator who is passionate about photography and videography in the restaurant industry.

Responsible for building a positive brand image through the creation of static and motion graphic elements to drive engagement on paid and organic digital media, email, display and branded content. Must be detail-oriented with ability to prioritize projects, sequence activities, be collaborative and manage deliverables that are aligned with business priorities.

Interested applicants should submit a PDF featuring their best work, or link to a website portfolio featuring photography, ads, videos and other graphics from past/current projects.

  • Create professional and engaging photo and video content through all print and digital channels
  • Set up shots, utilize quality lighting, control audio, edit and shoot in high volume for multiple brands
  • Source props, talent and locations for photoshoots
  • Collaborate with cross functional team on creative ideas to develop and manage a compelling content strategy and schedule
  • Plan, organize and produce photo and video shoots
  • Support social media channels and posts
  • Monitor social and content trends; implement online marketing strategies through social media accounts
  • Ensure brand tone is consistent across all work
  • General marketing support

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Requirements

  • Experience in photography and creating professional, high impact assets used in digital and print marketing
  • Experience in videography and editing
  • Expertise and fluency with Adobe Creative Suite, including Photoshop, Lightroom Premiere, and After Effects
  • Prior experience food styling and creating food and lifestyle content in a restaurant environment is a plus
  • Prior experience working with motion graphics, GIFs and other animations
  • Accustomed to working in a fast-paced environment with quick turnaround
  • A keen eye for aesthetics and details with the ability to maximize the craveability of the content
  • Strong understanding of visual design principles (typography, iconography, composition, color, layout, photography, etc.)
  • Deep knowledge of design principles and best practices for various channels across digital media
  • Understanding of social media marketing and digital engagement strategies and tactics across Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn
  • Prior experience creating content with short form videos (TikTok's, Reels, etc)
  • Exceptional verbal & written communication and interpersonal skills
  • Ability to lift some heavy camera equipment
  • Some travel will be required