Global Head of Digital Marketing - Ben & Jerry's

About Ben & Jerry’s

Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of Unilever with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry's social mission and ensuring the essential integrity of the brand.

Ben & Jerry’s is one of Unilever’s most valuable and iconic brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world. Central to the mission of Ben & Jerry's is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission, which you will find reflected in our KPI’s.

Ben & Jerry’s 3-Part Mission

Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice

Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions

Economic mission: We operate our Company for sustainable, Profitable financial growth

Who You Are And What You'll Do

As the Global Head of Digital Marketing, you will have the unique responsibility of managing our brand’s most powerful marketing levers and merging them with best in class creative. You will be responsible for bringing this art and science together to define and lead global strategy of our digital media, e-commerce, and social channels. Moreover, you will lead performance marketing and digital attribution analytics to optimize spend and execution across tactics with the goal of driving growth and deepening the relationships with our fans.

In this role, you will lead a fan-centric, world-class digital marketing team focused on building brand love, cultural relevance, and memorable strategies and tactics to create long-term equity for Ben & Jerry’s. A successful Global Head of Digital Marketing will forge strong working relationships with the Ben & Jerry’s Country Business Leaders, Regional Teams, and agencies to develop and execute media strategies, create local and regional campaigns, and produce and share best practices. As a strategic, operational, and creative leader, the Global Head of Digital Marketing will be a key member of the marketing leadership team, reporting to the CMO.

• Responsible for implementing innovative digital marketing programs that support the brand strategy and pushes the boundaries with how we connect with our fans.
• Partner with the CMO, Global Head of Integrated Marketing, and CMI on the consumer brand strategy, architecture, brand voice and value proposition across all digital touch points.
• Lead and mentor a growing team of digital marketers, prioritizing activities that support the company’s strategic goals while fostering a culture of inspiration, growth, and empowerment.
• Drive the development and strategy for global marketing plans including media, messaging strategy, promotions, social mission communications and activism.
• Champion paid & earned opportunities across emerging digital channels.
• Create strong relationships with external marketing agencies, working collaboratively to deliver compelling results.
• Partner with CMI to understand our approach to driving brand relevant messaging while working with the team to solidify our brand voice via social channels as well as community engagement leveraging consumer insights to guide strategy and tactics.
• Work hand in hand with our retail marketing team to develop strategies and digital tactics to drive traffic, sales, and digital commerce.
• Proactively cultivate an inclusive environment where people of diverse backgrounds, lifestyles, and nationalities love working together
• Lead and inspire big, creative thinking that drives differentiation and brand love, and cascades into impactful business results.
  

What You'll Need To Succeed

• Bachelor’s degree required (concentration in Marketing preferred) with 7+ years of digital marketing experience in a fast-paced, high pressure marketing environment, preferably within a CPG business, franchise organization, national brand(s), and/or agency
• Deeply familiar with brand strategy, multi-channel execution (paid and owned), social platforms, e-commerce, influencer strategies, retail marketing, community building and have executed these at scale, driving business results and brand equity along the way.
• Skilled at building brand awareness and igniting consumer action.
• Demonstrated understanding how to utilize social media and social platforms to build movements, support campaigns, build understanding and drive consumers to take action.
• Experience with data analysis tools and ability to analyze data from a variety of sources to support decision making and align with the overall strategy.
• Skilled at budget management with a focus on budget allocation and optimization and the ability to build business cases for annual plans and strategic initiatives.
• Experience with franchise systems and franchisees is a plus.
• An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
• Exceptional presentation and communication skills along with the ability to professionally communicate effectively across all levels of the organization.
• Strong ability to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally through direct and positive communications.
• Excellent leadership skills including the ability to build teams, motivate, guide, develop & mentor.
• Strong facilitation skills and managing teams through creating trust, psychological safety, and effective delegation & empowerment.
• Cooperative team player with an upbeat, positive, “can-do” attitude!
  

Benefits/Perks

Hybrid workplace | Dog friendly office environment | Volunteer days off | Generous vacation/holiday pay | 401(k) Retirement | Employee Stock Purchase Program | Learning and development programs | Discount programs | Access to our gym at headquarters and the local area | 3 Free pints a day!

Work Environment

• Hybrid Office environment, some repetitive motion required.
• Travel required approximately 30% of the time.
  

Pay: The pay range for this position is $135,600 to $203,300 Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.