Lifecycle Marketing Manager

Rapid is a team of creators delivering the next-generation API platform built for the modern developer. Our users range from independent developers to the largest companies in the world. We work hard to make it easy for developers to build, use, and share APIs faster while providing enterprise-wide visibility and governance. As a result, entrepreneurs and enterprises can concentrate on creating value and business outcomes.

How do we make this happen? Rapid is the creator of RapidAPI Hub, the world’s largest API hub, where more than 4 million developers discover, evaluate and integrate more than 40,000 APIs from leading companies like Twilio, Microsoft and Google and more. Rapid also offers RapidAPI Studio, which provides developers with a single, connected experience to design, develop, test, monitor and publish their APIs. For enterprise organizations, Rapid offers RapidAPI Enterprise Hub, a private, customizable version of the public hub that enables the company’s developers, customers, and partners to find, manage, and connect to hundreds of internal APIs, as well as external API subscriptions.

We operate at scale when the opportunity is even greater. We offer you the opportunity to make a difference and empower developers to build modern software through API innovation while doing the most critical work of your career.

The Growth team at Rapid is on a mission to fuel the funnel and increase active developers in our ecosystem by building high-value self-serve experiences. In this role you will own the channel execution of onboarding and lifecycle communications, including email and push notifications, to drive user engagement and retention. You’ll also get to take other initiatives from concept to delivery in service of our activation, retention, and revenue metrics. You will partner closely with other members of the Product team, the Data and Insights team, as well as with other cross-functional teams to run experiments and identify the most effective drivers for our users. You’ll help drive in-app experiences, and you’ll be able to see the direct impact that your campaigns have on user engagement, churn, and our bottom line.

The ideal candidate brings a data-driven approach to decision making, a keen creative eye, a deep sense of structure and organization, and has experience in lifecycle communications. A successful candidate has experience supporting world-class Product or Marketing programs and is comfortable leveraging marketing automation technologies. They are relentlessly process driven, a stellar communicator, and detail oriented.

You Will

• Manage lifecycle communications campaigns, including planning, creating content, targeting, set-up, testing, execution, reporting, and optimization
• Partner closely with other Product Managers, Designers, Data & Insights Managers, and others across the product to ensure a cohesive communications strategy
• Help define and execute projects geared towards customer acquisition, engagement and revenue growth
• Help define and execute projects geared towards customer acquisition, engagement, and revenue growthManage projects and deploy test plans for each channel to ensure continued innovation and optimization for engagement and retention
• Manage projects and deploy test plans for each channel to ensure continued innovation and optimization for engagement and retention
• Analyze campaign performance and trends, producing/presenting reports to understand effectiveness and ROI; recommend courses of action
• Develop deep customer empathy and understanding of our users
  

You Have

• 3-5+ years experience in lifecycle marketing or product management, especially experience in customer acquisition, product growth, or developer tools
• Familiarity with the latest email marketing and push campaign techniques
• Proficiency in HTML
• Experience with A/B testing
• Outstanding oral and written communications skills
• Strong project management skills (planning, managing deadlines and objectives, delivering recommendations) and experience driving projects end-to-end
• A great sense of accountability/ownership
• Razor-sharp verbal and written communication skills
• Enormous dedication to adding clarity and structure to chaos
  

This is an opportunity to play a key role in a fast-growing and high-scale startup company distributed across the US, Europe, and Israel. You'll be taking our product to the next level within a high-talent-density team and out-of-the-box thinking. Having raised $150 million in a Series D investment round in 2022; you’ll be working with a team that is scaling globally, fast.

If this sounds like you, click apply below! We’d love to hear from you.