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Posted April 08, 2023
tonies® USA

Performance Marketing Manager (FB, Google, YouTube, TikTok)

tonies® USA
Texas, USA ⚠ [Archived] No Longer Accepting Applicants

We are looking for a versatile Performance Marketing Manager (FB, Google, YouTube) to scale current paid acquisition channels (Facebook/Instagram, Google Search/Shopping, YouTube, Pinterest, Bing), and help launch new channels (TikTok, Performance Max). The ideal candidate has a deep first-hand experience in Paid Social (FB/IG especially) and Google Paid Search/Shopping/YouTube, managing an annual budget of over $5 million at either an agency or consumer products company.

Responsibilities

  • Direct key digital channels including Facebook/Instagram, Google Search/Shopping, YouTube, Pinterest, Bing, and help manage performance marketing agency relationship
  • Explore and test new scalable & measurable acquisition channels (Tik Tok, Programmatic, Display/Discovery, etc.)
  • Develop hypothesis and run varying tests on creative & paid landing pages to improve conversion rate
  • Collaborate with Brand Marketing to execute influencer whitelisting ads through tools like Lumanu
  • Collaborate with email, site, marketing, and retail teams to develop best in-class digital user experience
  • Conduct and present insights on high-performing ads combined with a comprehensive feedback loop for future campaign briefs
  • Monitor and report on paid results and KPI’s of all campaigns, including trafficking assets from concept (campaign briefs) to go-live
  • Deep understanding of full funnel strategy across tactics, and leveraging data-approach mindset in optimizing campaigns and budgets

Qualifications

  • Previous hands-on experience in bid management/strategies with a focus on Facebook, Google, and TikTok
  • 3-4 years of experience working in high-growth performance marketing role at DTC/eCommerce company or agency
  • Develop complete FB/IG and Google Ads from the ground up and run these campaigns, adjusting as required to make most effective
  • A big plus if you are familiar with Retailer Media Platforms (Target Roundel, Walmart Connect etc.) and proven success in launching digital tactics in an omni-channel environment
  • Strong quantitative and analytical skills, and experience in developing reports
  • Intermediate to advanced data reporting (in platform analysis to deriving insights and actionable takeaways)
  • Deep understanding of audience segmentation through a full funnel approach

Next step:

If this job is interesting to you, please email [email protected] with your resume and with a short description of a successful paid social media strategy you developed and what metrics you used to measure performance. (250 words)

Join the tonies® Team

We’re tonies®, makers of the Toniebox, an award-winning, screen-free audio system designed for little listeners ages three and up. We believe childhood should be a time filled with curiosity, wonder, and imagination – not spent staring at screens. Through audio stories and songs, the Toniebox offers a safe and playful way for children to experience the magic of narrative long before they can read the words on a page. With over 4 million Tonieboxes sold worldwide, we’re redefining storytime and offering families a better option when it comes to the entertainment they offer their kids. Our story is just getting started, and in 2021 we were proudly named one of Fast Company's World's Most Innovative Companies. Our team is growing fast with triple-digit growth rates, and we are looking for exceptional talent to join our amazing remote team in the US.