Sr. Growth Marketing Manager, Paid Social & Display
The Senior Growth Marketing Manager, Paid Social & Display will manage and grow strategic digital initiatives across acquisition, re-engagement and branding campaigns on multiple channels such as paid social (Facebook, Instagram, TikTok, Pinterest), Programmatic (Display, Video, CTV, etc), and possible ad networks. Essential Functions: * Own the full campaign management lifecycle from planning to activation to performance optimization for programmatic marketing efforts (paid social, display, retargeting, etc) * Work within platforms to launch and optimize ads to a hit range of KPIs from DR customer acquisition to upper-funnel brand awareness and demand generation, all optimized to maximize media efficiency * Serve as the company-wide paid social expert and educator, surfacing future opportunities and challenges, and presenting solutions across teams * Work cross-functionally to connect paid social media plans to larger marketing and company objectives * Work with Brand and Influencer marketing teams to source creative for paid amplification. * Work closely with the Brand and Creative team to test and scale creative campaigns across paid social channels. * Collaborate with the broader team to devise and implement full-funnel strategies, from ads to the landing page and checkout experience to improve campaigns performance * Collaborate with our internal teams to develop best-in-class ad creatives to effectively communicate the brand story to the right audience * Source and coordinate external content creators for paid DTC video ads * Collaborate with data team to fine tune advanced attribution and measurement methodologies * Responsible for campaign reporting, trafficking, tracking, and pixel implementation Education & Experience Requirements: * 5+ years in a hands-on role expertly managing results-oriented paid DTC campaigns * College degree in Business, Statistics or Marketing preferred Knowledge & Skill Requirement: * Deep understanding of the ad-tech ecosystem with hands-on knowledge of Google Analytics, Google Ads, Facebook/TikTok/Pinterest Ad Manager, StackAdapt, bid management tools, and leveraging 1st and 3rd-party data to drive marketing impact required * Data focused with a love of testing and a commitment to identifying key avenues for paid social channel growth. Familiarity with platforms such as Tableau, Heap, Rockerbox. * Strong experience with DR marketing metrics and optimization techniques * Expert knowledge of Google Analytics, Facebook/TikTok/Pinterest Ad Manager, and Excel required * Working knowledge of Criteo, Amazon, and other retail marketing partners preferred * Must be organized, flexible and able to juggle multiple priorities while maintaining strong attention to detail * Working knowledge of SEO * Ability to juggle multiple priorities and maintain strong attention to detail * Technical, data driven, and creative, comfortable working cross-functionally with marketing, creative and development stakeholders Company Description At HUM, our mission is to help people look great and feel their absolute best. Our vision is to be the starting point of every beauty routine. As much as we believe that beauty starts from within, we believe success does too. Our mantra applies inside and outside the organization, with a culture that fosters the realization of one's best self. We have become the leader of the inner beauty category not only by providing our customers with an outstanding experience and clinically researched products, but also by providing all of our team members with the tools and support they need to succeed. HUM lives by the mantra that Beauty Starts from Within. Our line of award-winning nutritional supplements makes it simple and easy to become the best version of yourself. Become a key team member at an exciting and fast-growing company in Los Angeles that just has been nominated by Forbes Magazine as one of the most innovative Consumer Brands. Our dual route to market encompasses world renowned prestige beauty retailers including Sephora and our fast-growing Direct to Consumer Subscription Service that you can join via HumNutrition.com. OUR VALUES Diversity Respect Collaboration Curiosity Positivity Impact IMPORTANT Please read the job description carefully and apply only to openings that match your skill set. Cover letters go a long way and please make sure you have researched our company, products, website and taken the HUM quiz that you can access on our homepage.
At HUM, our mission is to help people look great and feel their absolute best. Our vision is to be the starting point of every beauty routine. As much as we believe that beauty starts from within, we believe success does too. Our mantra applies inside and outside the organization, with a culture that fosters the realization of one's best self. We have become the leader of the inner beauty category not only by providing our customers with an outstanding experience and clinically researched products, but also by providing all of our team members with the tools and support they need to succeed. HUM lives by the mantra that Beauty Starts from Within. Our line of award-winning nutritional supplements makes it simple and easy to become the best version of yourself. Become a key team member at an exciting and fast-growing company in Los Angeles that just has been nominated by Forbes Magazine as one of the most innovative Consumer Brands. Our dual route to market encompasses world renowned prestige beauty retailers including Sephora and our fast-growing Direct to Consumer Subscription Service that you can join via HumNutrition.com. OUR VALUES Diversity Respect Collaboration Curiosity Positivity Impact IMPORTANT Please read the job description carefully and apply only to openings that match your skill set. Cover letters go a long way and please make sure you have researched our company, products, website and taken the HUM quiz that you can access on our homepage.
Manage the content development and publishing process
Present content ideas appealing to the target audience, enhance SEO, and meet objectives
Develop and manage editorial calendars; maintain posting schedules
Monitor social media channels during agreed times
Foster community engagement by listening and interacting regularly with fans and followers
Develop and execute paid social ad campaigns
Develop a positive rapport with clients to maximize effectiveness as a social content manager
Work to understand social content analytics and how to refine social content strategies [REMOTE] Social Content Creator Qualifications
Bachelor's degree required
3+ years of social content management experience required
Experience In Long And Short-form Content Management Required
Experience with SEO and Google Analytics required
CMS And Editing Software/tools Experience Required
Healthcare and/or academic research experience preferred If you have trouble applying via the "Apply Now" button, please copy and paste this text link into your browser: ( &apply_now=true) About #twiceasnice Recruiting Across industries, roles, and North America, we help clients quickly attract top talent with custom-built searches. With the lowest fee in the industry, the longest guarantee, and commission-free senior recruiters - we align our interests with the long-term success of every placement. Need recruiting help? www.twonice.com
