Sr. Brand Manager, Mark Anthony Ventures

Core Duties & Responsibilities

Train and lead a 4-person field activation marketing team to capture learnings of brand tests, manage an Integrated Agency team and the creative and media campaign development and execution, track and analyzes brand performance and translate that analysis into appropriate action to drive growth, commercialize, and launches new products, and drives a deep understanding of the core consumers.

Test & Learn Development

• Develop and lead the strategy of a test & a model to measure brand readiness before the full-scale launch
• Manage a team of 4-person innovation activation team whose focus is placed on the in-market execution to capture real-time consumer insights and feedback, as well as drive brand awareness and trial
• Partner with Logistics, Sales, Category Insights and Compliance to deliver go to market plan
• Deliver monthly reports to the Senior Leadership team to evaluate full-scale readiness
  

Brand Strategy

• Lead the annual brand planning process for the Emerging Brands, once the test is complete, to establish the brand's short- and long-term strategy.
• Own day-to-day brand management; responsible for flawless implementation of the strategy.
• Act as the primary brand expert in the company and drive consistency in the marketplace across all consumer touchpoints.
  

Innovation Commercialization

• Partner with the Innovation and Consumer Insights Team to influence the short- and long-term innovation agenda.
• Ensure all new products launch flawlessly; coordinate across the cross-functional team to ensure successful commercialization and launch
• Partner with Sales, Category Insights, and Consumer Insights to build the forecasts, sell stories, and tools to effectively sell in all new innovations.
  

Consumer Engagement

• Develop campaign strategy, brief agencies, manage the Integrated Agency Team, and lead process from brief to in-market execution.
• Partner with Media, Shopper, Social/PR/Influencer, and Regional Marketing Teams to ensure campaign strategy is executed flawlessly.
• Develop and maintain strong reciprocal relationships with Sales and Regional Marketing to ensure that communication strategies are executed with excellence.
  

Consumer Insights

• Develop and execute an annual learning plan for each New to World brand in conjunction with Consumer Insights.
• Closely monitor brand health and develop plans to drive critical brand equities.
  

Brand Performance Analysis

• Provide annual, quarterly, monthly, and ad-hoc reporting of brand performance, identify opportunities and risks, and develop recommendations for course corrections/direction.
  

Qualifications & Requirements

• Minimum 8 years of progressive experience in brand management in CPG industry, preferably within the manufacturer or supplier side of beer/wine/spirits category (including an understanding of the three-tier system) or equivalent experience
• Bachelor’s Degree in Marketing/Business or related (Master’s preferred)
• Consumer-obsessed: has experience uncovering a consumer insight and translating it into a strategy
• Proven experience developing and executing a marketing strategy
• Strong experience developing and executing breakthrough consumer engagement programs in partnership with agencies and other partners
• Proven track record in launching successful innovation
• Strong analytical skills, ideally with IRI or Nielsen data experience
• Ability to synthesize financial and performance data into key recommendations and action plans
• Cross-functional leadership with an ability to influence people to a shared vision, generating buy-in from multiple stakeholders
• Team player who is willing to jump in and support the entire brand team, when needed
• Demonstrated ability to operate entrepreneurially, to be scrappy and resourceful, and to challenge the status quo
• Equal parts superstar strategic thinker and excellent executor
• Equal parts right brained (creative) and left brained (analytical)
• Holds him/herself to the highest standards with everything he/she does
• Demonstrates amazing initiative
• Strong written and verbal communication skills
• Prior people management
  

At Mark Anthony, we live by 5 Core Values every day. They are our core belief and cornerstone of our culture. These values are non-negotiable and the DNA one needs to be successful at our company. For this reason, they also become the requirement of how we design jobs and what we look for in those we hire and promote.

Sense of Urgency

• Our business moves fast and so do we. We understand the power of now.
• We have relentless drive and believe if it can be done, we’re the ones who will do it first.
  

Authenticity

• We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
• When we have the best intentions for all, we create space to be our whole selves and do great things together.
  

Simplicity

• Our lives are complicated enough. So why use 50 words when you can use 5?
• We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
  

Humility

• Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly.
• We’re here for each other, and together we do great things.
  

Trust

• We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.