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Posted April 12, 2023
BENlabs

Senior Lifecycle Marketing Manager

BENlabs
New York, NY, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Who WE Are

BENlabs connects global brands to consumers through the power of popular entertainment. From the world-leading product integration platform, to the global leader for rights clearances and representation (Greenlight), to the best in class Influencer channel optimization solutions (TubeBuddy), BENlabs helps elevate projects, amplify brands, and captivate audiences. Our team is global, with offices in Los Angeles (headquarters), New York, London, Shanghai, and Provo.

At BENlabs, we recognize that our employees are the key to the company’s success and work hard to maintain our incredible company culture. While BENlabs is a well-established organization and a recognized industry leader with a rich history of integration and licensing success stories, we have not abandoned our start-up mentality. BENlabs continually evolves branding strategies through artificial intelligence and predictive modeling to meet the unique needs of our clients. To that end, BENlabs is results-oriented, client-centric, and highly creative organization which offers candidates the opportunity to learn from the best and the brightest in this dynamic industry. BENlabs offers a competitive benefits package and promotes an environment which supports our core values of Passion, Accountability, Teamwork, Inclusion, Balance and Empowerment.

Who YOU Are

We’re looking for a Senior Manager, Lifecycle Marketing who will support the marketing team’s lifecycle efforts; working closely with product and content teams to synthesize data to create actionable plans. making. They should be able to independently collect, organize and present their insights and reports to the team or leadership. Eventually, they will be expected to drive decision making based on analytics insights, presenting findings to the leadership team and identifying bottlenecks or opportunities that the team can focus on. Some of the core tools and skills they will need to be working on would be Google Analytics, Segment, Amplitude, CRMs/ESPs, and core marketing domain knowledge, and ability to work with data APIs. The marketing data analyst will be responsible for building user cohorts to assist the team in marketing campaigns, analyzing success of various campaigns, designing and conducting A/B tests and ideally, building framework or AI models to predict conversions or churn. They should be comfortable with marketing metrics and KPIs like LTV, Retention, Adoption, Conversions and Churn.

Requirements

  • Reports functionally to the Marketing Team and organizationally to the Product team
  • Data collection, report generation, visualization, statistical testing, and optimize marketing performance, discover segment/audience insights, perform ad-hoc campaign/journey analytics on request
  • Develop and own the content marketing plan for lifecycle channels ( email and SMS), that supports the overall marketing campaigns
  • Ability to translate Google Analytics, Segment and Amplitude data into campaign ideas and use event/data triggers to execute on the campaigns,
  • Work with product and content teams to optimize customer onboarding and engagement journeys/campaigns; leveraging email and SMS as touchpoints and developing/driving the audience segmentation and personalization strategy (in collaboration with the product team)
  • Work with a broader marketing team in identifying patterns in data, building user cohorts, designing and conducting A/B tests, building predictive models and running analytics
  • Build user cohorts/ segments based on engagement and activity with the product; ideate and lead experimentation roadmap to discover new opportunities to improve retention and LTV

Qualifications

  • Ability to acquire and blend campaign, cohort, consumer and events data from data products / platforms to support Marketing efforts (eg. Segment, various CRMs– Iterable, Braze, Hubspot, Google Analytics, Paid Media platforms, relational databases like Postgres, cloud platforms like AWS )
  • Deep practical knowledge of industry standard Marketing terms, metrics/KPIs, standard reports or dashboards
  • Ability to work with data ingestion tools or API integrations to pull data from and push data into various business software solutions
  • Hands-on experience analyzing and interpreting data, building statistical and ML models, drawing conclusions, defining recommended actions, and reporting results across team members using a combination of tools
  • Degree in Marketing, Business, Computer Science, Math, Statistics, Engineering, Economics, Business
  • 3-5 years of experience in the industry, preferably marketing

Don’t meet every requirement listed? Studies show that women and people of color are less likely to apply for jobs when they don’t meet every requirement. At BENlabs, we are committed to building a diverse and inclusive community, so if you think you could crush this role, even without all the listed qualifications, please apply! You may be exactly who we didn’t even know we need.

In addition to the expected range listed, this role will be eligible for an annual bonus. Actual pay will be adjusted based on experience and location.