Social Media Strategy, Vice President

Who We Are Looking For

In this role, you will play a leadership role in the strategic direction, development and implementation of the company’s social media strategy. This includes social media-led and integrated campaigns and content creation to reach key global business and increase awareness, engagement and greater connection to State Street’s key stakeholders.

You will provide leadership and support for end-to-end social media/digital campaigns and content, including developing strategies and creative direction in partnership with the State Street PR and global marketing teams. This role will develop the annual plan and global strategy for the company’s social media presence, including activation across platforms and mediums. The role also includes defining appropriate reporting and metrics dashboards, as well as monitoring of social media policies and compliance – working with State Street’s legal, HR and compliance teams. You will partner closely with our global marketing leadership team, PR/media relations, global marketing, internal communications, content team, events, creative, product marketing, client communications, State Street Global Advisors social media team and work closely with our social and influencer agency partners. The role reports to the Managing Director of Global Public Relations.

What You Will Be Responsible For

As Social Media Strategy Lead, Vice President you will

• Lead the strategic direction for the company’s social media presence with a focus on building the channel’s followers, engagement and lead generation aligned with key business and marketing priorities
• Develop/write/create compelling social media content in partnership with the company’s global marketing and communications teams
• Share responsibility for the global, social media editorial calendar, campaign and content development, publishing, reporting and policies/compliance
• Ownership of integrated social programs (paid and organic) end-to-end, including drafting briefs, setting goals and objectives, creative ideation, implementation and distribution planning, reporting and optimization
• Share responsibility of request intake process, editorial calendar, publishing, and reporting with the VP of social media and PR officer
• Build strong relationships with internal partners to develop social campaigns and content that help State Street reach goals and metrics
• Make key day-to-day decisions on social content development that deliver on the overarching social strategy and State Street brand guidelines
• Work directly with our social and influencer agency partners and partner with account leads at key social platforms (Twitter, LinkedIn, Facebook, and YouTube) to identify new activation opportunities
• Understand the pulse of the social landscape and identify insights and opportunities to help keep State Street at the forefront of our B2B audiences including competitive analysis, peer company best practices and bringing fresh, creative and eye-grabbing ideas and content to the business

What We Value

These skills will help you succeed in this role

• Ability to effectively communicate and build trust with senior executives and internal stakeholders and partners and drive alignment with cross-functional teams
• Extensive knowledge of the social landscape with a passion for creating fresh ideas
• Collaborative and used to working with many cross-functional partners
• Experience working with and leading creative and media agencies, and partnering with internal creative teams
• Must be able to prioritize, adapt, and multi-task without compromising attention to detail
• Ability to develop high-level strategies and lead tactical execution
• Forward-thinking and well-organized
• Excellent written and verbal communication skills

Education & Preferred Qualifications

• 7-9+ years of experience independently leading social marketing programs that drive business results
• Consistent record of creating innovative storytelling and engagement approaches for a global audience
• A track record of social media strategy, planning, analytics/reporting experience
• Experience developing and presenting reports and metrics that easily communicate the impact social media has on the overall marketing mission

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You’ll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility. We truly believe our employees’ diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

Discover more at StateStreet.com/careers

Salary Range

$110,000 - $185,000 Annual

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Job ID: R-722667