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Posted April 13, 2023
Interface

Digital Marketing Manager

Interface
Atlanta, GA, USA ⚠ [Archived] No Longer Accepting Applicants

Interface, Inc. is a global flooring company specializing in carbon neutral carpet tile and resilient flooring, including luxury vinyl tile (LVT) and nora® rubber flooring. We help our customers create high-performance interior spaces that support well-being, productivity, and creativity, as well as the sustainability of the planet. Our mission, Climate Take Back™, invites you to join us as we commit to operating in a way that is restorative to the planet and creates a climate fit for life.

FLOR is seeking a Digital Marketing Manager to manage digital marketing and digital content projects. The ideal candidate will have strong knowledge in key areas of digital marketing (e.g. SEO, social media, content marketing, email marketing, PPC and SEM), and experience with industry tools for web content creation & analytics, email, social posting and listening, user-generated content, and marketing automation. The ideal candidate will possess excellent writing skills for digital media, incorporating SEO best practices for content, and can adjust style based on the platform (onsite vs social vs email).

Educational requirements:

Bachelor's degree in marketing, mass communications, public relations or related field

Skills and experience:

  • 5+ years experience in marketing with 2-3 years in digital marketing
  • Project management experience with great attention to detail, ability to manage project timelines, and complex workflow management
  • Ability to collaborate and effectively communicate with various types of internal and external partners (e.g. creative, technical, and analytical roles)
  • Highly organized with ability to work on multiple projects at once, successfully manage workload, meet deadlines, and deliver high quality work on budget
  • Strong understanding of integrated digital marketing techniques (email campaigns, social media, search) and knowledge of major social media channels and social media tools
  • Innovator with strong desire to test new digital technologies, models, channels, and mediums
  • Working knowledge of technical language, software capabilities, graphic design, web development process, and brand storytelling across digital platforms
  • Strong analytical skills, with the ability to extract and interpret data from various sources and an understanding of web analytic tools
  • Strong verbal and written communication skills (especially in digital media); Experience developing and translating content for both onsite as well as social media along with demonstrated experience in SEM and SEO
  • Basic to intermediate HTML skill
  • Proficient in MS Office Suite, Adobe Creative Cloud, Salesforce Marketing Cloud, and Salesforce Commerce Cloud
  • Preferred knowledge of Affiliate Marketing Platforms, SMS Marketing, and Wunderkind

Essential duties:

Project Management

  • Work with Brand Leadership Team and the other functional areas of marketing to develop multi-channel digital media campaigns based on strategic plans and functional requirements
  • Coordinate, facilitate, traffic, and manage digital marketing projects between marketing team, FLOR thought leaders, and agency partners
  • Secure necessary approvals on all deliverables in a timely manner, resolving scheduling conflicts as needed
  • Communicate status of projects to internal team and external partners on a regular basis
  • Serve as the primary manager and contact for FLOR’s creative and digital agencies
  • Coordinate with internal and/or external creative, design and/or production resources as appropriate
  • Ensure that brand voice/standards and technical quality is upheld throughout the project management process
  • Manage, deploy, and maintain FLOR’s current eCommerce platform, Salesforce Commerce Cloud, including enhancements, bug fixes, and integrations with third-party software and systems
  • Manage, deploy, and maintain FLOR’s marketing automation platform, Salesforce Marketing Cloud

Digital Marketing

  • Lead all digital strategy and execution for FLOR-develop all content briefs, digital marketing calendars, and manages all digital projects
  • Translates FLOR Seasonal/Catalog Strategy into digital assets and campaigns
  • Lead all creative and process development for FLOR’s email program
  • Contribute to creative and development processes by sharing ideas, recommending new technologies and creating efficiencies
  • Constantly seek out new ways to enhance and add value to proposed digital concepts/planning Facilitate brainstorming sessions with internal and external teams to identify and procure unique content
  • Research, recommend and execute influencer engagement activities
  • Write content for digital media, understanding how to adjust writing style based on channel and audience
  • Measure and report on digital activity and ROI
  • Manage content updates on FLOR.com
  • Manage assets created for digital media and load/tag appropriately on FLOR.com

Competitive Analysis

  • Continual competitive analysis of websites and social activity across the home furnishings sector through social listening
  • Understand strategies, user-interface and features implemented by companies with similar goals and functional objectives

Physical demands:

  • Customary office demands.
  • Occasionally lift and/or move up to 15 pounds.

Work environment:

  • Travel estimated at no more than 25%.
  • Travel requirements will occasionally include evenings and weekends
  • Office in Atlanta, GA

We are a VEVRAA Federal Contractor. We desire priority referrals of Protected Veterans for job openings at all locations within the State of Georgia. An Equal Opportunity Employer including Veterans and Disabled.